Marketing Lead

Futurice; Helsinki; Hybrid; EUR 53,000 - 59,000; Full time

Benefits offered by this job

Hybrid work model

Laptop, phone, tablet, headphones

Sports and lunch benefits

Comprehensive health care & insurance

Futurice clubs & activities

Learning events & communities

Job summary

Futurice is seeking a Marketing Lead, Nordics to strengthen the company’s position across the Nordics from Helsinki. The role blends strategy with hands-on execution and involves PR, content, and partnerships in Sweden and beyond.

You’ll work closely with business leaders, sales, and global marketing teams to shape the Nordic strategy, program portfolio, and budget, while delivering selected programs and ensuring alignment with market opportunities.

Qualifications

• Several years of senior B2B marketing, communications, or a related role.
• Experience in market positioning, PR, thought leadership, content, or market development.
• The ability to connect market and customer insight with business priorities and practical marketing activities.
• A strategic mindset with a hands-on approach and strong ownership.
• Confidence collaborating with business leaders, sales, experts, agencies, and other marketing professionals.
• Fluent written and spoken English and Finnish; Swedish and international marketing experience are advantages.

Responsibilities

• Jointly shaping the Nordic marketing strategy, annual priorities, program portfolio, and budget.
• Strengthening Nordic positioning through market and customer insight and clear messaging.
• Owning Nordic PR, media relations, and development of executives as external voices.
• Setting direction for Nordic thought leadership and managing content across Finnish, Swedish, and English.
• Owning Sweden marketing roadmap and evaluating potential new Nordic markets.
• Developing and delivering marketing programs with stakeholders and experts.
• Identifying partnerships and external visibility opportunities.

Skills

Senior B2B marketing

Market positioning

PR & thought leadership

Content marketing

Market development

English & Finnish fluency

Swedish advantageous

Job description

Join us!

We are looking for a Marketing Lead, Nordics to join Futurice’s Nordic marketing team. The application period closes on September 30, 2026.

About the role

In this role, you will strengthen Futurice’s position, relevance, and visibility across the Nordics. Your responsibilities include market positioning and insight, PR, thought leadership, content, partnerships, and marketing development in Sweden and potential new markets.

You will work as an equal peer with our other Nordics Marketing Lead. Together, you will own the Nordic marketing strategy, program portfolio, and budget. This is a hands-on role where you will both shape the direction and personally deliver selected programs in close collaboration with business leaders, sales, experts, partners, and global marketing teams.

The position is based in Helsinki. We work in a hybrid model, with regular office presence expected to support collaboration and connection across the organization.

What we expect from you

• Several years of experience in senior B2B marketing, communications, or a related role
• Experience in market positioning, PR, thought leadership, content, or market development
• The ability to connect market and customer insight with business priorities and practical marketing activities
• A strategic mindset combined with a hands-on approach and strong ownership
• Confidence collaborating with business leaders, sales, experts, agencies, and other marketing professionals
• Fluent written and spoken English and Finnish; Swedish and experience in international or new-market marketing are considered advantages

We do not expect one person to have identical experience in every area. We are interested in the combination of expertise, judgment, and practical working style you would bring to the role.

What you’ll be doing

• Jointly shaping the Nordic marketing strategy, annual priorities, program portfolio, and budget with the other Marketing Lead
• Strengthening Futurice’s Nordic positioning through market and customer insight, clear messaging, and credible proof
• Owning Nordic PR, media relations, and the development of executives and experts as external voices
• Setting the direction for Nordic thought leadership and managing the content pipeline across Finnish, Swedish, and English
• Owning the Sweden marketing roadmap and supporting the evaluation and development of potential new Nordic markets
• Developing and delivering selected marketing programs with business stakeholders, sales, and Futurice’s experts
• Identifying and managing relevant partnerships, industry platforms, and external visibility opportunities
• Defining Nordic website content, localization, and market requirements in collaboration with the other Marketing Lead and the global digital marketing team

What success looks like in this role

During your first months, you will:

• Build effective working relationships with the other Marketing Lead, Nordic Growth, sales, business stakeholders, and Futurice’s expert community
• Take ownership of the positioning, PR, thought leadership, content, and partnership portfolio
• Develop a clear understanding of Futurice’s current position, target audiences, and market opportunities in Finland and Sweden
• Establish priorities for the Sweden marketing roadmap and potential new-market activities
• Translate agreed Nordic priorities into a focused and realistic portfolio of programs and investments
• Establish clear ways of working with the PR agency, external partners, and global marketing team

Compensation

You’ll work with experts across technology, design, data, AI, and strategy. You will have the opportunity to shape what Futurice is known for, help experts turn their knowledge into relevant external perspectives, and support growth in both established and developing markets.

Our benefits include:

• A hybrid work model that supports flexibility and collaboration
• Your choice of work equipment, including a laptop, phone, tablet, and headphones
• Sports and lunch benefits
• Comprehensive occupational health care and additional health insurance
• Futurice clubs and recreational activity groups
• Learning events and internal professional communities

You will receive both local and global onboarding, as well as support from your own Futubuddy. You will also have the opportunity to participate in our Onboarding Camp. We offer a fixed salary, with the possibility of performance-based bonuses and additional benefits.

For this role, the gross monthly base salary ranges from 4792€ to 5267€, depending on your experience and demonstrated capabilities within the level. The complete compensation package will be discussed during the recruitment process.

If you would like to discuss the role before applying, please contact Pia Hämäri, Head of Marketing, Nordics, at 050 442 4221 during one of the following times:

• Thursday, September 24 at 9.00-10.00
• Tuesday, September 29 at 15.00-16.00

What’s it like to work here

Ever since Futurice was founded, we’ve focused on creating a workplace people genuinely enjoy, Mondays included. We’ve built a welcoming culture where trust, kindness, and well-being matter as much as great work. Our atmosphere is open and warm, whether you’re in the office or working remotely. You’ll quickly feel part of the community where coffee chats, virtual fikas, or after‑work hangouts happen naturally.

Because our culture is shaped by all of us, every day, you’ll have an opportunity to influence how we work, connect, and evolve as a community. Across countries, teams, and time zones, everyone brings their own character, helping shape how we work, connect, and evolve together.

At Futurice, new joiners aren’t expected to fit into a mold. Come as you are, whatever your background. We believe in the power of different perspectives, and diversity is a key part of our success at delivering customer value when they trust us with some of their most challenging and inspiring challenges. You can read more about our DE&I commitment here.