Head of Marketing

Reaktor Group konserni; Helsinki; Hybrid; EUR 95,000 - 140,000; Full time

Benefits offered by this job

Top-spec computer

Phone & internet coverage

Lunch benefit

Healthcare

Family support

Insurance package

Massage deals

Open source Juice program

Equal opportunity employer

Job summary

Reaktor, a global technology consultancy, is seeking a Head of Marketing to lead the Marketing and Communications team from our Helsinki office, with on-site presence a couple of days per week. You will shape the marketing strategy across brand, talent, and sales, guiding multi‑sector campaigns and messaging in English and Finnish.

As a strategic leader with deep B2B marketing experience, you will partner with business units and Marketing Partners, drive inbound growth, measure KPIs, and nurture

Qualifications

• Proven experience leading B2B marketing teams.
• Strong strategic thinking and ROI-driven budgeting.
• Excellent Finnish and English communication.

Responsibilities

• Develop and execute the overall marketing strategy across brand, talent and sales marketing.
• Collaborate with business units and Marketing Partners to create sector plans across our markets.
• Lead global Marketing and Communications team; track KPIs and campaign performance.
• Analyze market trends and client insights to sharpen our competitive edge.
• Support leadership with messaging and hands-on marketing efforts.

Skills

B2B marketing

Strategic thinking

Leadership

English fluency

Finnish/Swedish/Dutch a plus

Job description

Reaktor is a team of tech professionals that craft custom digital products for diverse industries and clients worldwide. Do you get fired up at the intersection of marketing and technology? Are you ready to lead our marketing across different sectors and audiences?

We’re looking for a Head of Marketing to join our global Marketing and Communications team.

In this role, you’ll work closely with the global marketing and internal communications experts, drive Reaktor’s marketing strategy, and support leadership, business, and key specialists with your B2B marketing expertise, messaging, and hands‑on work.

You can work on‑site at our Helsinki office at least a couple of days a week.

You will:

Develop and execute the overall marketing strategy covering brand, talent and sales marketing

Work hand‑in‑hand with Reaktor’s Business units and dedicated Marketing Partners to develop marketing plans across our various sectors that align with our growth targets, support awareness‑building and improve inbound

Work hand‑in‑hand with Reaktor’s People & Culture team to develop talent marketing & employee branding to support growth

Increase brand awareness in relevant markets and target audiences, strengthen brand affinity, and maintain consistency across campaigns, sectors, markets, and touchpoints

Lead the global Marketing and Communications team, ensuring overall team success

Track and analyze KPIs while seeking opportunities to increase marketing and campaign effectiveness

Analyze market trends and client insights to enhance our competitive edge

To thrive in this position, you’ll need:

You are a strategic thinker with a robust background in B2B marketing. Your proactive and self‑starter approach and excellent marketing and collaboration skills in Finnish and English complement each other.

Proven experience in B2B marketing: A track record of success, preferably in the professional services business

Strong understanding of the modern marketing playbook and use of AI in marketing

Ability to think strategically and develop innovative marketing strategies that align with business goals

Structured planning and budget management skills with an ROI‑driven mindset

Success in leading others while being welcomed as a leader

Fluent English, excellent communication and collaboration skills

Finnish, Swedish or Dutch skills are considered a plus!

Benefits

At Reaktor Helsinki, our benefits and perks evolve with our community, and we’re always open to new ideas that will support the wellbeing of Reaktorians. Currently, we offer the following perks:

Tools

We offer everyone a top‑spec computer and a phone of their choosing to work with and use at work and home. If you need other tools, like a keyboard or a mouse, we’ll figure it out, too!

Phone & internet

To keep you connected, we’ll cover an unlimited phone plan – and a proper internet connection to your home.

We offer the monthly lunch benefit in addition to your salary, which means you only pay the taxes.

Recreational benefit (sports & culture)

At Reaktor, the recreational benefit is an addition to your salary – and it’s tax‑free.

If you want one, we offer an optional commuting benefit card and a bicycle benefit.

Extensive occupational healthcare

Extensive occupational health care services include specialists’ appointments, operations, vaccinations, dental care, and mental health services, including e.g. psychotherapy.

Family support

We support all types of families with encouraging types of parental leave and more, offering support for child care.

An extensive insurance package

Our extensive insurance package safeguards you for accidents, travel, and more.

Our subsidized massage deals keep those shoulders nice and loose.

The Juice-program enables you to work on open source projects – and get compensated for it!

We're an equal opportunity employer

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

FAQ

01 What are we looking for?

We believe there’s more that matters than just the resume. We’re looking for an exciting overlap of curiosity, creativity, people skills, and experience: people who are willing to learn, participate, and share new perspectives.

02 What does the hiring process look like?

We take the time to learn about your skills and aspirations and help you learn about ours. Our interview process usually involves three or four conversations over the course of a few weeks. From application to closing, our process takes about four weeks. Your recruiter will keep you up to date on what to expect from each stage of our interviewing process.

03 What kinds of projects do you have?

We do a variety of different kinds of projects, with the aim of each being meaningful and critical to a client’s business. Our typical engagements are from 6 months to 18 months and involve between 3-6 Reaktorians collaborating closely with our clients. When it comes to picking and choosing, we look at a number of things from the business side. For example, we tend to be interested in the multi‑functional growth potential of the project as well as the technological and digital maturity of the client, their product, and the project overall. However, not all good business is a good fit for us culturally. We only take on new business that aligns with our values, is interesting for our people to work on, and has a great local or global impact.

The core idea behind how we staff is that you will never be alone in a project. When staffing our projects, we first start by going through your preferences and ambitions for learning, be it customer location, the field of business, or some particular technology. We then go through your learning and self‑development targets and do our best to match all of the above to a project. We get multiple projects and new openings in existing projects each month. If there isn’t a perfect fit immediately, we try to find a spot for you in an existing project or take some time while you work on internal projects, or get deeper into onboarding.

05 What do people do in between projects?

Client work is our number one priority, but we’ve gotten pretty good at making the most out of the normal in‑between time in the consulting business. Maybe you’ve just joined us, your project has just ended, or you’re rotating out of one and looking for new opportunities, it can sometimes take a while to find the next client project. These are great opportunities to take training, dive into a new topic, or help out with internal development. Your time in between projects does not affect your pay.

06 Is it ok to work remotely?

It depends on the project in question, as we choose the option that fits best with each client. Sometimes projects are multisite, at other times, there are more on‑site visits, and on rather rare occasions, we are 100% remote. That said, we love to see each other every once in a while and spend time together at get‑togethers and occasional in‑person meetings.