Manager, Digital Marketing, Global

1108 UPM Communication Papers Oy; Helsinki; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Meaningful job

Caring community

Development opportunities

Sustainability focus

Global exposure

Job summary

UPM Communication Papers Oy is seeking a Manager, Digital Marketing to lead our global digital marketing strategy from Helsinki or Augsburg. You will own marketing technology, automation, paid media and customer journeys to drive demand generation and growth.

Seven years in digital marketing, a relevant university degree, and strong English communication are required; German is a plus. You will collaborate across a global matrix and influence commercial outcomes.

Qualifications

• Seven years in digital marketing or related field.
• Experience with marketing technologies, CRM and automation platforms.
• Strong understanding of digital channels, customer journeys and performance metrics.

Responsibilities

• Define and drive the data-driven digital marketing strategy and roadmap.
• Lead external partners and internal stakeholders for reliable technical execution.
• Own the marketing technology ecosystem including automation, website development, paid media and data flows.
• Turn data from campaigns into actionable insights to improve performance.

Skills

Digital marketing

Marketing automation

CRM platforms

Data analytics

Website management

Paid media

Education

University degree

Job description

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values - trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils! Learn more about us as a workplace upm.com/careers

Manager, Digital Marketing, Global m/f/d

This position is located in Helsinki, Finland or Augsburg, Germany.

What you will do

• Define and drive the data driven digital marketing strategy and roadmap, aligned with global commercial and brand objectives
• Collaborate with internal stakeholders and lead external partners to deliver effective digital marketing solutions and reliable technical execution
• Own and develop the marketing technology ecosystem, including marketing automation, website design and development, paid media and related digital tools
• Ensure reliable integration and data flow across marketing systems to support informed decision‑making
• Lead website strategy, content structure and platform development to support customer journeys and strengthen demand generation
• Manage marketing automation programs and digital customer journeys to support engagement, lead generation and business growth
• Define and oversee paid digital advertising activities across SEO, SEM and paid social channels, including budget management
• Turn website, campaign and channel data into clear, actionable insights that help improve marketing performance
• Ensure clean, dependable marketing data and contribute market and performance insights that support commercial strategy and decision‑making

Who you are

• You have a minimum of seven years of experience in digital marketing
• You have a university degree in relevant field
• You have experience working with digital marketing technologies, CRM and/or marketing automation platforms
• You have a strong understanding of digital channels, customer journeys and performance-driven marketing
• You have the ability to use data and analytics to generate insights and support decision‑making
• You have experience managing websites, digital content or online customer experiences
• You have knowledge of paid media, SEO, SEM and digital marketing measurement
• You have strong communication skills in English. German language skills are an advantage
• You are able to work effectively with diverse teams and stakeholders in a global matrix organization
• You are proactive, collaborative and self-motivated, with strong project management skills, pay attention to detail and are willing to learn and drive continuous improvement

What we offer to you

• A meaningful job: We have an inspiring purpose "We renew the everyday for a future beyond fossils"
• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well‑being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.
• Learn about our Rewarding and our Ways of working.

Additional information about the position

The position holder will report to Director, Global Marketing, UPM Communication Papers. For further information about the role, please contact Matilda Rosti, Director, Global Marketing, UPM Communication Papers, tel. [phone] on September 14, between 12-14 EET.

Country-specific information

A security background check may be performed for those selected to UPM positions, in accordance with the company recruitment guidelines and the Security Clearance Act 726/2014.

UPM Communication Papers offers the industry's widest portfolio of graphic papers for newspaper, magazine, marketing, and book printing, as well as for home and office applications. We drive the value of paper as a unique and sustainable medium of trust, impact, learning and inspiration. We employ around 4,700 people and operate 8 modern paper mills globally. Our annual production capacity is 3.7 million tonnes of graphical paper. More about us and our products at www.upmpaper.com Follow UPM Communication Papers on LinkedIn #LI-DNI UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,100 people worldwide, with annual sales of approximately €9.7 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM - we renew the everyday