Global Digital Marketing Lead — Data-Driven Growth

1108 UPM Communication Papers Oy; Helsinki; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Meaningful job

Caring community

Development opportunities

Sustainability focus

Global exposure

Job summary

UPM Communication Papers Oy is seeking a Manager, Digital Marketing to lead our global digital marketing strategy from Helsinki or Augsburg. You will own marketing technology, automation, paid media and customer journeys to drive demand generation and growth.

Seven years in digital marketing, a relevant university degree, and strong English communication are required; German is a plus. You will collaborate across a global matrix and influence commercial outcomes.

Qualifications

• Seven years in digital marketing or related field.
• Experience with marketing technologies, CRM and automation platforms.
• Strong understanding of digital channels, customer journeys and performance metrics.

Responsibilities

• Define and drive the data-driven digital marketing strategy and roadmap.
• Lead external partners and internal stakeholders for reliable technical execution.
• Own the marketing technology ecosystem including automation, website development, paid media and data flows.
• Turn data from campaigns into actionable insights to improve performance.

Skills

Digital marketing

Marketing automation

CRM platforms

Data analytics

Website management

Paid media

Education

University degree

Job description

UPM Communication Papers Oy is seeking a Manager, Digital Marketing to lead our global digital marketing strategy from Helsinki or Augsburg. You will own marketing technology, automation, paid media and customer journeys to drive demand generation and growth.

Seven years in digital marketing, a relevant university degree, and strong English communication are required; German is a plus. You will collaborate across a global matrix and influence commercial outcomes.