Loyalty & Bonus Manager

Veikkaus Oy; Finland; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Occupational health services

ePassi sports & culture

Holiday locations Saariselkä/Tahko/Vie

Job summary

Veikkaus Oy is seeking a senior Loyalty & Bonus Manager to lead bonus development, customer benefits and promotions. The role focuses on data-driven activations and commercial impact within the Customer & Loyalty team, driving improvements and new bonus mechanics for launch in 2027.

The position is based at Veikkaus’ Helsinki HQ with a hybrid work model (three on-site days per week, including at least one on a Monday or Friday).

Qualifications

• Strong experience in bonus management, reward mechanics or customer promotions, ideally within iGaming.
• 6–8 years of experience in customer loyalty, CRM or digital marketing within a B2C environment.
• An analytical mindset and the ability to turn customer data into effective activations.
• Experience in testing and optimising campaign performance and commercial impact.
• A proactive, hands‑on approach and the ability to drive development across teams.
• Excellent communication skills in Finnish or English. Fluency in Finnish is preferred, but fluent English is also accepted.
• Experience with analytics tools such as Power BI and a relevant university degree are considered a plus.

Responsibilities

• Own bonus development and new bonus models for launch in the second half of 2027.
• Manage customer benefits, prize draws and promotions on a day-to-day basis.
• Use analytics to plan targeted activations and improve results.
• Collaborate with CRM, marketing, analytics and business teams.
• Test and refine engagement concepts and drive continuous improvement.

Skills

Bonus management

CRM

Data-driven activation

Analytical mindset

Cross-team collaboration

Education

University degree

Tools

Power BI

Job description

Job Description

Veikkaus is a gaming company for every Finn, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is at the core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.

Loyalty & Bonus Manager

Are you passionate about making bonus campaigns smarter, more effective and more data-driven? Do you enjoy turning customer insights into engaging promotions and testing new ways to drive customer activation?

At Veikkaus, we're looking for an experienced Loyalty & Bonus Manager to join our Lottery & Land-based Games business unit, shape our future bonus capabilities and drive more effective customer engagement.

This permanent, full-time role is based at Veikkaus’ headquarters in Pohjois-Haaga, Helsinki. Our hybrid model includes three on-site days per week, with at least one on a Monday or Friday.

About The Role

As Loyalty & Bonus Manager, you'll join our Customer & Loyalty team in a senior, hands‑on role combining bonus management, analytical thinking and commercial understanding.

You will take ownership of our bonus development, bringing in industry best practices and preparing new bonus models and mechanics for launch in the second half of 2027. Alongside this, you will manage our customer benefits and promotions, ensuring smooth operations and continuous improvement.

Data and customer insights will guide your work. You'll use analytics to identify opportunities, plan targeted activations and improve results, working closely with CRM, marketing, analytics and business teams.

What You'll Get To Work On

• Bonus strategy and development: Shape our bonus models, mechanics and ways of working, bringing in industry best practices.
• Bonus and benefits management: Manage existing customer benefits, prize draws and promotions, ensuring effective day-to-day operations.
• Data-driven activation and optimisation: Use customer data, segmentation and performance insights to plan targeted activations and improve results.
• Testing and experimentation: Develop and test new bonus and engagement concepts, turning learnings into more effective activations.
• Loyalty development and collaboration: Contribute to loyalty programme development and drive initiatives across teams.

What Success Looks Like After 12 Months

• You've established a clear direction and strong foundation for our new bonus capabilities, drawing on industry best practices.
• Customer data and insights actively guide activation planning, targeting and optimisation.
• You've introduced a test-and-learn approach that turns experiments into measurable improvements.
• You've improved the effectiveness of existing customer benefits and promotions while preparing new bonus mechanics for launch.

You’ll thrive in this role if you have

• Strong experience in bonus management, reward mechanics or customer promotions, ideally within iGaming.
• 6–8 years of experience in customer loyalty, CRM or digital marketing within a B2C environment.
• An analytical mindset and the ability to turn customer data into effective activations.
• Experience in testing and optimising campaign performance and commercial impact.
• A proactive, hands‑on approach and the ability to drive development across teams.
• Excellent communication skills in Finnish or English. Fluency in Finnish is preferred, but fluent English is also accepted.
• Experience with analytics tools such as Power BI and a relevant university degree are considered a plus.

Is this the right role for you?

You’ll likely enjoy this role if you love combining hands‑on bonus management with data-driven decision-making and experimentation. You're analytical, proactive and enjoy challenging existing ways of working and turning insights into action.

This role might be less suitable for you if you

Prefer traditional loyalty programme management or high-level strategy over hands‑on bonus operations, data-driven activation and continuous optimisation.

If you get excited about building smarter bonus mechanics and turning customer insights into measurable improvements, we'd love to hear from you!

We Offer

• A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond.
• Inspiring and supportive teammates you can rely on. The best ideas and world‑class entertainment are built together – and Veikkaus thrives because of its people.
• Balanced and inspiring work life. A good job should add something to life — but not be all of it.
• Excellent employee benefits, including extensive occupational health services (dental care, physiotherapy, glasses support), ePassi sports & culture, and unique holiday locations in Saariselkä, Tahko and Vierumäki — plus much more.
• You can read more about our benefits on our careers site.

1.11.2026

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.

For any inquiries about the position, don’t hesitate to contact Heini Vaniala, Head of Customer & Loyalty, by phone [phone].10.2026 13.30-15.00 email ([e-mail]).

About Us

Veikkaus is the gaming company for everyone. We’re dedicated to developing responsible and entertaining gambling experiences. At Veikkaus, you’ll find meaningful roles, opportunities to grow, and a workplace where care, collaboration, and courage shape everyday life. We believe everyone should be able to develop, succeed, and be themselves – while building shared success together.

For a better game – and a better working life.