Lead Digital Analytics & Insights

Veikkaus Oy; Helsinki; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Career growth

Supportive team

Hybrid work

Excellent benefits

Job summary

Veikkaus Oy, Finland's leading iGaming company, is seeking a Lead Digital Analyst to drive digital analytics strategy and execution across web and app platforms. You will partner with Product Owners, UX, CX and the central analytics team to define tracking, ensure data quality, and translate business needs into actionable insights.

The role combines hands-on analytics with project leadership in a hybrid setup based in Helsinki, Finland, with optional relocation to Malta or Sweden.

Qualifications

• 3–5 years in digital analytics in B2C iGaming.
• Experience with GA4 and GTM including DataLayer.
• Hands-on analytics translating findings into business actions.
• Strong dashboards/data visualization skills (Power BI/Looker).
• Proficient SQL querying (BigQuery).
• Experience leading projects or mentoring analysts.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Lead the digital analytics team's strategy and priorities.
• Perform hands-on analysis to generate actionable insights across the customer lifecycle.
• Monitor user engagement, funnels, and feature interactions across web and app.
• Set up and analyze A/B tests to support optimization.
• Collaborate with Product Owners, UX, and CX to translate goals.
• Define tracking requirements and ensure data accuracy with central teams.
• Improve internal analytics processes and agile ways of working.

Skills

GA4 & GTM knowledge

DataLayer understanding

SQL (BigQuery)

Dashboard design (Power BI/Looker)

Leading analysts / mentoring

CX/UX collaboration

AI analytics tools

Education

Bachelor's degree in a relevant field

Tools

GA4

GA4

GTM

Power BI

Looker

BigQuery

Adobe Analytics/Snowplow

Job description

Veikkaus Oy, Finland's leading iGaming company, is seeking a Lead Digital Analyst to drive digital analytics strategy and execution across web and app platforms. You will partner with Product Owners, UX, CX and the central analytics team to define tracking, ensure data quality, and translate business needs into actionable insights.

The role combines hands-on analytics with project leadership in a hybrid setup based in Helsinki, Finland, with optional relocation to Malta or Sweden.