Lead Product Owner, Core Services

Veikkaus; Finland; Hybrid; EUR 110,000 - 140,000; Full time

Benefits offered by this job

A workplace where the game evolves

Inspiring and supportive teammates

Balanced and inspiring work life

Excellent employee benefits

Job summary

Veikkaus is hiring a Lead Product Owner, Core Services to shape and grow the digital channel core services across web and native apps. You will own the Core Services area and oversee design system, app and web capabilities while aligning with long-term product vision.

You will lead a team of Product Owners, manage regulatory priorities, and collaborate with Product, Marketing, UX, Tech and Data to deliver measurable improvements in core experiences.

Qualifications

• 5+ years of experience in product ownership, product management or business analysis, preferably within digital and multi-platform products.
• Strong experience leading and developing product areas and/or Product Owners, with the ability to provide clear direction while enabling autonomy.
• Strong skills in product strategy, roadmap and backlog management, requirements translation and cross-functional coordination.
• Experience working with web and mobile products, with a strong understanding of digital customer experiences and platform capabilities.
• Experience working with regulatory, compliance or other complex business requirements, preferably in a highly regulated industry.
• Strong understanding of agile delivery practices and customer journey optimization.
• Experience working effectively across business, product, UX, technology and data functions.
• Experience in the iGaming industry is a strong advantage.
• Bachelor’s degree in Business, Digital Strategy, Product Management, or related field.

Responsibilities

• Lead the Core Services product area, including App Core Services, Web Core Services and Design System, aligning with Digital Channels’ strategy.
• Coach and support Product Owners for their areas, ensuring prioritization and delivery.
• Own the Core Services roadmap, epics, and prioritization.
• Own Regulatory and Compliance product areas and translate requirements into priorities.
• Manage product backlogs and balance short-term delivery with long-term goals.
• Plan and coordinate product launches and releases across Core Services.
• Collaborate on defining Core Services requirements for app and web capabilities.
• Translate complex requirements into actionable epics and initiatives.
• Lead cross-functional collaboration to meet business and regulatory goals.
• Monitor KPIs to drive improvements in core experiences.
• Contribute to long-term strategy for Veikkaus’ digital channels.
• Represent Core Services in strategic forums and ensure alignment across stakeholders.
• Collaborate with business, UX and tech teams for successful delivery.

Skills

Product ownership

Leadership

Roadmap planning

Agile delivery

Cross-functional collaboration

Regulatory/compliance understanding

Education

Bachelor’s degree in Business, Digital Strategy, Product Management, or related field

Job description

The future of gaming in Finland is changing – and we’re recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we’re preparing for this transformation - and we’re looking for passionate professionals to join us on this exciting journey.

We’re strengthening our Betting and iCasino teams with true iGaming experts: people with international experience, a hunger for success, and a persistent drive to win. If you’re ready to help shape the future of responsible, competitive money gaming, now is the time to join us.

Veikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.

The Role

We’re looking for a Lead Product Owner, Core Services to join our BiC Digital Channels Product team and play a key role in shaping and growing our digital channel core services across web and native iOS and Android apps. Reporting to the Head of Product, BiC Digital Channels, you will lead the Core Services product area, ensuring that product development across Web Core Services, App Core Services and Design System is aligned with Digital Channels’ overall goals and long-term product vision.

The role has business responsibility and ownership for Regulatory and Compliance product areas, ensuring that regulatory requirements are translated into clear product priorities and delivered effectively across the relevant digital channels.

You will lead and develop a team of Product Owners responsible for App Core Services, Web Core Services and Design System, providing direction, prioritization and support while ensuring strong collaboration across Product, Marketing, UX, Tech and Data. Working closely with cross-functional teams, you’ll translate business, regulatory and player needs into clear priorities, guide roadmap execution and releases, and ensure measurable improvements to our core digital experiences in line with Veikkaus’ commitment to responsible and sustainable gaming.

Key Responsibilities

• Lead and oversee the Core Services product area, in close collaboration with the Head of Product, including App Core Services, Web Core Services and Design System, ensuring alignment with Digital Channels’ overall strategy and product vision.
• Lead, coach and support the Product Owners responsible for App Core Services, Web Core Services and Design System, ensuring effective prioritization, delivery and continuous development of their respective product areas.
• Own the overall Core Services roadmap and ensure creation of business goals and epics, effective coordination and prioritization.
• Act as the business responsible and product owner for Regulatory and Compliance product areas, ensuring regulatory requirements are understood, prioritized and effectively delivered across Digital Channels.
• Own and manage product backlogs and oversee priorities to balance short-term delivery needs with long-term strategic objectives.
• Plan and coordinate product launches and releases across Core Services, ensuring business, regulatory, customer and technical requirements are appropriately considered.
• Collaborate in defining and prioritizing Core Services requirements, including app- and web-specific capabilities, aligned with business objectives, regulatory obligations and customer goals.
• Gather and translate complex business, regulatory and front-end requirements into actionable epics and initiatives that align with the long-term roadmap while enabling short-term delivery.
• Lead cross-functional collaboration across Product, UX, Tech, Data, Marketing and other business stakeholders to ensure delivery outcomes match business strategy and regulatory requirements.
• Monitor and analyze key metrics and KPIs to drive continuous improvement in Core Services, customer experience and digital channel performance.
• Contribute to long-term planning for the evolution of Veikkaus’ digital channels, supporting scalable, responsible and innovative player experiences.
• Represent Core Services in relevant strategic and cross-functional forums, ensuring clear alignment, decision-making and communication across stakeholders.
• Collaborate closely with business stakeholders, UX and technical teams to ensure successful delivery of agreed high-quality outcomes.

Qualifications and Experience

• 5+ years of experience in product ownership, product management or business analysis, preferably within digital and multi-platform products.
• Strong experience leading and developing product areas and/or Product Owners, with the ability to provide clear direction while enabling teams to operate with appropriate autonomy.
• Strong skills in product strategy, roadmap and backlog management, requirements translation and cross-functional coordination.
• Experience working with web and mobile products, with a strong understanding of digital customer experiences and platform capabilities.
• Experience working with regulatory, compliance or other complex business requirements, preferably in a highly regulated industry.
• Strong understanding of agile delivery practices and customer journey optimization.
• Experience working effectively across business, product, UX, technology and data functions.
• Experience in the iGaming industry is a strong advantage.
• Bachelor’s degree in Business, Digital Strategy, Product Management, or related field.

We offer you

• A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the space for it to thrive.
• Inspiring and supportive teammates you can rely on. The best ideas and world-class entertainment are built together – and Veikkaus thrives because of its people.
• Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life – but isn’t all there is to it.
• Excellent employee benefits. You can read more about us and our benefits from here.
  

It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.

The position is located at Veikkaus’ headquarters in Pohjois-Haaga, Helsinki. We work in a flexible hybrid model, and we meet at the office three times a week. The role can also be performed remotely from Malta or Stockholm/Sweden. The position is permanent and full time.

Interested?

No later than 11.10.2026.

If you have any questions about the position, feel free to reach out to Niam Bezzina, Head of Product, Digital Channels at [e-mail].

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.