Key Account Manager - Alternative Retail

Capri Sun Group; Helsinki; On-site; EUR 54,000 - 81,000; Full time

Job summary

Capri Sun Group is seeking a Key Account Manager - Alternative Retail to join our Sweden sales team. You will drive growth by developing new business opportunities and strengthening partnerships across convenience, e-commerce, discount and other channels, while ensuring strong brand visibility and ROI.

With 3–5 years in national accounts and a robust grasp of pricing, promotions, and customer planning, you will own forecasting, budgeting and commercial performance for your portfolio.

Qualifications

• Several years of commercial experience within FMCG.
• 3–5 years of national account management experience in Sweden.
• Strong commercial understanding of pricing, promotions, customer planning and business performance management.
• Curious, growth-oriented and motivated to identify new opportunities and deliver sustainable results.
• Interest in developing business beyond day-to-day account management activities.

Responsibilities

• Drive the growth of Capri-Sun in Sweden by developing new business opportunities and strengthening existing customer partnerships.
• Manage customers across alternative retail channels including convenience, e-commerce, discount, non-food retail, beverage wholesalers, foodservice and out-of-home.
• Develop and implement customer strategies in collaboration with your manager to create sustainable value for Capri-Sun and its customers.
• Take responsibility for the commercial performance of your customer portfolio, including sales, revenue, profitability and distribution targets.
• Act as the primary point of contact for customers and build long-term relationships.
• Lead commercial discussions and negotiations to identify mutually beneficial growth opportunities.
• Work with customer stakeholders to enhance brand visibility, distribution, promotions and activations.
• Monitor market trends, competitor activity, pricing and customer performance to identify opportunities and risks.
• Own forecasting and reporting for your customer portfolio and contribute to forecast improvements.
• Manage customer-related project budgets, cost planning and commercial administration.

Skills

FMCG experience

National accounts

Pricing & promotions

Customer planning

English & Swedish

Job description

We are the company that brings a smile to children’s faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids’ drink.
We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.

Sweden is already one of the world’s happiest countries - but we believe there’s always room for a few million more smiles. Join Capri-Sun as we build our own Swedish organization from the ground up and become one of the first on the Swedish team that will help grow one of the world’s most loved brands while creating carefree moments for children across the country.

We are looking for a Key Account Manager - Alternative Retail to join our new sales team in Sweden.

YOUR RESPONSIBILITIES

• Drive the growth of Capri-Sun in Sweden by developing new business opportunities and strengthening existing customer partnerships
• Manage customers across alternative retail channels, including convenience, e-commerce, discount retail, non-food retail, beverage wholesalers, foodservice and out-of-home
• Develop and implement customer strategies in close collaboration with your manager to create sustainable value for both Capri-Sun and its customers
• Take responsibility for the commercial performance of your customer portfolio, including sales, revenue, profitability and distribution targets
• Act as the primary point of contact for your customers and build strong, long-term relationships
• Lead commercial discussions and negotiations while identifying mutually beneficial growth opportunities
• Work with customer stakeholders to enhance brand visibility, distribution, promotions and activations
• Monitor market trends, competitor activity, pricing and customer performance to identify opportunities and potential risks
• Own forecasting and reporting processes for your customer portfolio and contribute to continuous forecast improvements
• Manage customer-related project budgets, cost planning and commercial administration

What Success Looks Like

• Achievement of agreed sales, revenue, profitability and distribution targets
• Strong distribution, visibility and promotional performance across the customer portfolio
• Effective use of trade investments and continuous improvement of ROI
• Reliable forecasting and proactive business planning

YOUR PROFILE

• Several years of commercial experience within FMCG, ideally in a branded food or beverage environment
• 3–5 years of national account management experience in Sweden
• Strong commercial understanding of pricing, promotions, customer planning and business performance management
• Curious, growth-oriented and motivated to identify new opportunities and deliver sustainable results
• Interest in developing business beyond day-to-day account management activities
• Confident in engaging with customers and internal stakeholders, bringing different perspectives together to find effective solutions
• Structured, reliable and comfortable taking ownership of projects and priorities
• Strong communication and presentation skills, both written and verbal
• Collaborative approach and ability to work effectively across functions and teams
• Able to manage multiple priorities in a dynamic environment while maintaining a balanced and professional approach
• Willingness to travel within Sweden
• Business-fluent English and Swedish

WHAT CAN YOU EXPECT

• Competitive base salary and bonus package
• Country compliant benefits package
• Participate in group leadership and learning programmes
• Regular and systematically tracked performance reviews and feedback rounds
• A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
• Working for the biggest kids drink brand worldwide, being available in 120 markets
• A fast paced company, with an excellent leadership team and high growth ambitions
• Flat hierarchies and lots of opportunity to take leadership
• A fast recruitment process with maximum three rounds of interviews