Key Account Manager

Wella Company; Finland; On-site; EUR 55,000 - 75,000; Full time

Job summary

Wella Company seeks a Premium Retail Key Account Manager to lead sales and business development for premium retailers in Finland. You will manage the complete professional portfolio including Wella Professionals, Sebastian, ghd and OPI, building Joint Business Plans and driving growth in-store.

The role requires 3–5 years in sales, experience with premium retail, strong analytical and Excel skills, and fluent English and Finnish.

Qualifications

• 3–5 years of relevant sales experience.
• Experience from Premium Retail or similar channel.
• Structured and analytical with strong planning ability.
• Advanced Excel skills and ability to interpret data trends.
• Fluent in English and Finnish; other Nordic languages are a plus.

Responsibilities

• Develop Joint Business Plans (JBP) with Premium Retail customers in line with brand strategies.
• Drive sales growth through marketing investments, assortment extensions, promotions, and collaborations.
• Execute customer initiatives from planning to evaluation with excellence.
• Collaborate cross-functionally to ensure high service levels for customers.
• Improve strategy and execution in the premium Retail channel.

Skills

Sales experience

Customer relationships

Excel

Analytical thinking

Bilingual EN/FI

Fashion & beauty awareness

Education

Business Administration degree

Tools

CRM software

Job description

THE ROLE

The Premium Retail Key Account Manager leads sales and business development for premium retail partners in Finland for our complete professional portfolio (brands such as Wella Professionals, Sebastian, ghd and OPI).

Key Responsibilities

• Develop Joint Business Plans (JBP) with Premium Retail customers in line with brand strategies.
• Drive sales growth through marketing investments, extensions of assortment, promotional activities and customer collaborations.
• Execute customer initiatives, from planning to evaluation, with excellence.
• Work cross-functionally to ensure a high degree of service to our customers.
• Drive improvements in strategy and execution in the premium Retail sales channel.
• Acquire and negotiate new customers within the strategic guidelines.
• Grow Wella Company brands in store via In Store execution and training.
• Develop and maintain relationships with the key stakeholders.

KEY DELIVERABLES

• Profitable sales growth.
• Budget responsibility, NS and Marketing investment.
• ROI on marketing and promotional investments.

Qualifications

• Minimum 3-5 years relevant work experience in sales with strong customer & sales understanding.
• Experience from working in or with Premium Retail.
• Structured and analytical with good planning capability.
• Analytical ability with strong Excel skills, able to spot & interpret trends in data.
• Creative with a mindset to challenge status quo.
• Passion to drive the business from strategy to execution on Store level – hands on.
• In touch with trends and enjoy fashion and beauty.
• Strong interpersonal skills and thrive in a diverse team environment.
• Entrepreneurial mindset – enjoy accountability for results with freedom on how to deliver them.
• Ability to work cross-functionally in a matrix organization.
• Strategic thinking with attention to detail.
• Fluent in English & Finnish – both speaking and writing. Additional Nordic languages meritorious.
• Relevant education, preferably a degree in business administration or similar.
• Willingness to travel regularly within Finland.

The role is based at our Finnish office at Bulevardi, Helsinki and will be reporting to the Premium Retail Leader Finland.

Role is a maternity leave cover (fixed-term).