Insight Manager

Dentsu Finland Oy; Helsinki; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Wellbeing benefits

Sports & culture benefits

Lunch benefits

Mental health support

Job summary

Dentsu Finland is seeking an Insight Manager who combines strong analytical skills with curiosity and the ability to translate data into clear, actionable insights for brands across the Nordics. You will lead quantitative research projects, collaborate with clients, and present findings that shape strategy, marketing, and R&D.

You will use SPSS for analyses, conduct techniques like factor analysis, cluster analysis, and regression, and craft compelling stories and visuals.

Qualifications

• Minimum 3 years of relevant experience in market research, consumer insights, or a similar field.
• Strong hands-on experience using SPSS to independently conduct quantitative research and statistical data analysis.
• Experience with quantitative research methods such as factor analysis/PCA, cluster analysis, and regression analysis.
• Experience in translating complex data and research findings into clear, compelling stories and visually engaging presentations.
• Strong communication and interpersonal skills, with the ability to engage with clients, understand their needs, and explain analytical findings in an accessible way.
• Experience working directly with clients and building trusted professional relationships.
• A good understanding of marketing, consumer behaviour, and the metrics and frameworks used to drive brand growth.
• Curiosity and an interest in applying research methodologies, academic findings, and theories to real-world business challenges.
• A Master's degree or equivalent in a relevant field.
• Fluency in Finnish and English is required.

Responsibilities

• You will be responsible for various types of research projects, ranging from target audience analyses to strategic research initiatives such as customer segmentations and Category Entry Point (CEP) studies.
• You will work directly with clients on insight projects that have the potential to shape the strategy, marketing, and R&D initiatives of some of the most iconic brands in Finland and the Nordics.
• You will independently conduct quantitative data analyses using SPSS, turning complex data into clear, actionable insights and recommendations.
• You will translate research findings into compelling stories and presentations, helping clients understand what the data means for their business.
• You will contribute to developing dentsu's Insight offering by exploring research methodologies, approaches, and tools that help us deliver valuable insights to our clients.
• You will manage insight projects from start to finish, including planning, scoping, analysis, and presenting findings to clients.

Skills

SPSS

Factor analysis

Cluster analysis

Regression analysis

Data storytelling

Client communication

Interpersonal skills

Finnish fluency

English fluency

Education

Master's degree in a relevant field

Job description

Insight Manager

Are you passionate about understanding consumer behaviour and turning data into meaningful insights? Do you enjoy working with quantitative research, but equally value collaborating with clients and communicating your findings in a clear and engaging way? At dentsu Finland, we are looking for an Insight Manager who combines strong analytical skills with curiosity, communication skills, and a genuine interest in helping brands make better decisions. If this sounds like you, keep reading!

Tasks & Responsibilities

You will be responsible for various types of research projects, ranging from target audience analyses to strategic research initiatives such as customer segmentations and Category Entry Point (CEP) studies. You will work directly with clients on insight projects that have the potential to shape the strategy, marketing, and R&D initiatives of some of the most iconic brands in Finland and the Nordics. You will independently conduct quantitative data analyses using SPSS, turning complex data into clear, actionable insights and recommendations. You will translate research findings into compelling stories and presentations, helping clients understand what the data means for their business. You will contribute to developing dentsu's Insight offering by exploring research methodologies, approaches, and tools that help us deliver valuable insights to our clients. You will manage insight projects from start to finish, including planning, scoping, analysis, and presenting findings to clients.

Qualifications

• Minimum 3 years of relevant experience in market research, consumer insights, or a similar field.
• Strong hands-on experience using SPSS to independently conduct quantitative research and statistical data analysis.
• Experience with quantitative research methods such as factor analysis/PCA, cluster analysis, and regression analysis.
• Experience in translating complex data and research findings into clear, compelling stories and visually engaging presentations.
• Strong communication and interpersonal skills, with the ability to engage with clients, understand their needs, and explain analytical findings in an accessible way.
• Experience working directly with clients and building trusted professional relationships.
• A good understanding of marketing, consumer behaviour, and the metrics and frameworks used to drive brand growth.
• Curiosity and an interest in applying research methodologies, academic findings, and theories to real-world business challenges.
• A Master's degree or equivalent in a relevant field.
• Fluency in Finnish and English is required.

What We Offer

• Work alongside some of the sharpest minds in Finland, collaborating with experienced professionals across research, media, and strategy.
• Work with tools like WARC, dentsu's proprietary CCS planning suite, and Attention Economy.
• Be part of an international network with great development opportunities.
• Work with an impressive portfolio of Finland's largest advertisers.
• Work-life balance with hybrid and flexible working arrangements.
• Comprehensive benefits, including sports, culture, lunch, and wellbeing benefits, along with mental health support programs.
• A vibrant workplace in the heart of Hakaniemi.

About dentsu

Dentsu Group is a global marketing communications company headquartered in Tokyo, Japan. It is one of the largest advertising and media firms in the world. We offer a wide range of services in advertising, marketing, communication, and digital media, catering to clients across various industries. Joining dentsu is an opportunity to produce career-defining work. Along the way, you will team up with inspiring colleagues and encounter a rich variety of clients, cultures, and experiences. We help clients win, keep, and grow their best customers and achieve meaningful progress for their businesses with best-in-class services and solutions in media, CXM, and creative. For more information, please visit www.dentsu.com.

Inclusion and Diversity

At dentsu, we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Location and Contract

Location: Helsinki Brand: Dentsu Media Time Type: Full time Contract Type: Permanent.

More About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.