Platform Craft & Activation Director

Dentsu Finland Oy; Helsinki; On-site; EUR 120,000 - 190,000; Full time

Job summary

Dentsu Finland Oy is building a new Platform Craft & Activation team to act as the engine for how modern media comes to life. We seek a Platform Craft & Activation Director to lead this transformation, turning strategy into scalable activation, and partnering with digital planners, analytics and tech teams to deliver best-in-class solutions.

You will shape tools, workflows and platform integrations, build a high-performing team, and drive a performance-first culture with data-led decisions.

Qualifications

• Bring strong experience in digital media buying and activation through programmatic and paid social platforms.
• Leadership experience or potential to inspire others and build teams.
• Fluency in Finnish and English.

Responsibilities

• Lead the executional edge of modern media and translate strategy into impact.
• Define the activation model across platforms and drive tooling/automation.
• Build and lead a high-performing activation team and ensure scalable workflows.
• Collaborate with Digital Planners, analytics and tech teams to deliver end-to-end solutions.
• Maintain a performance-first mindset with data-driven optimization.

Skills

Digital media buying

Programmatic & paid social

Platform integrations

Leadership

Collaboration

Change management

Finnish language

English language

Tools

DV360

Adform

Meta (Facebook)

Job description

Platform Craft & Activation Director

Ready to shape the future of media buying? At dentsu Finland, we are building a new Platform Craft & Activation team as a central engine for how modern media actually comes to life. We are now looking for a Platform Craft & Activation Director to lead this transformation. This is not just a leadership role-its an opportunity to redefine how digital media buying, platforms, and performance come together. You will play a critical role in building a future-ready activation model, bringing together technology, data, and expertise to create smarter, faster, and more effective solutions for our clients. At dentsu, you’ll work at the forefront of media evolution—partnering with global platforms, experimenting with new technologies, and building solutions that keep our clients ahead of what’s next.

About the role

As Platform Craft & Activation Director, you lead the executional edge of modern media. You are responsible for turning strategy and planning into impact—ensuring that everything we activate is technically best-in-class, performance-driven, and built for scale. At the same time, you actively shape what activation looks like tomorrow: new tools, smarter workflows, deeper platform integrations, and more automated, insight-driven ways of working. You will build and lead a high-performing team while driving the continuous evolution of our activation capability—making dentsu a leader in platform excellence.

Key responsibilities

• Shaping the future of activation
• Define and drive dentsu Finland's activation model across different platforms
• Identify, test, and implement new tools, technologies, and automation opportunities
• Actively explore how APIs, data integrations, and platform innovation can improve performance and efficiency
• Lead the evolution from manual execution towards scalable, intelligent, and future-ready activation
• Platform excellence & performance leadership
• Set the standard for best-in-class media buying across DSPs and social platforms
• Ensure campaigns are built, optimized, and reported with the highest quality and accuracy
• Drive a performance-first mindset, using data and insights to continuously improve outcomes
• Translate platform complexity into clear, actionable ways of working
• Building and leading a high-performing team
• Lead, inspire, and develop a team of activation specialists
• Create a culture of curiosity, experimentation, and continuous learning
• Empower the team to challenge existing ways of working and bring new ideas forward
• Build future skills and capabilities aligned with the evolving media landscape
• Driving collaboration and impact
• Act as the bridge between strategy, data, and execution
• Partner closely with Digital Planners, analytics, and tech teams to deliver seamless end-to-end solutions
• Ensure strategic ideas translate into high-quality, scalable activation frameworks
• Platform & ecosystem engagement
• Build strong relationships with key media platforms and partners
• Stay ahead of platform developments, bringing first-mover advantage to dentsu and our clients
• Leverage partner ecosystems to unlock new opportunities and innovation
• Operational and commercial excellence
• Ensure efficient budget management and high-quality execution across accounts
• Identify and remove inefficiencies in workflows, processes, and tools
• Contribute to building a scalable operating model that supports growth and profitability

Requirements

• Bring strong experience in digital media buying and activation specially through programmatic and paid social platforms
• Have deep expertise in key platforms (e.g. DV360, Adform, Meta or similar)
• Combine technical understanding with a forward-looking mindset on how media is evolving
• Are passionate about platforms, data, and how technology transforms marketing
• Have leadership experience or clear potential to lead and inspire others
• Are proactive, solution-oriented, and motivated to build something new
• Thrive in change and enjoy shaping ways of working—not just following them
• Have strong collaboration skills and a natural ability to bring people togethern
• Are fluent in Finnish and English

What we offer

• A unique opportunity to build and lead a new core capability from the ground up
• A role at the intersection of media, technology, and data
• The chance to influence how dentsu Finland—and our clients—approach digital activation in the future
• A collaborative, ambitious, and supportive team culture
• Opportunities to grow, innovate, and shape your own career path

About dentsu

Dentsu Group is a global marketing communications company headquartered in Tokyo, Japan, offering best-in-class services across media, CXM, and creative. Joining dentsu is an opportunity to produce career-defining work—collaborating with inspiring colleagues and helping clients achieve meaningful business growth.

About dentsu’s digital team

At dentsu, we believe our strength lies in our people. Our digital team brings together passionate experts who are redefining how modern marketing is built. We are a curious and ambitious group that continuously evolves, experiments, and supports each other. Together, we create impactful solutions that move our clients—and our industry—forward.

Inclusion and Diversity

At dentsu we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Job Details

• Location: Helsinki
• Brand: Dentsu Media
• Time Type: Full time
• Contract Type: Permanent

About dentsu (Additional)

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.