Senior Media Specialist (Paid Search Competence Lead)

Dentsu International Americas; Helsinki; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Wellbeing hour

Lunch and wellbeing benefits

Volunteer days

Growth opportunities

Job summary

Dentsu Finland seeks an experienced Senior Media Specialist in Paid Search with a consultative mindset to lead multi-market campaigns for major brands and boost paid visibility.

You will set strategy, define objectives and KPIs, monitor results, delegate tasks to junior colleagues, support pitches, and share knowledge to strengthen the team and drive innovation.

Requirements include a Bachelor's or Master's degree, 3+ years of relevant experience, and fluent Finnish and English.

Qualifications

• Hands-on experience planning, setting up, managing, and optimizing paid search campaigns.
• Experience with multi-market Paid Search strategies.
• Bachelor's or Master's degree required.

Responsibilities

• Develop comprehensive (multi-market) Paid Search strategies.
• Set objectives and KPIs.
• Monitor results and achieve targets.
• Identify needs and optimization opportunities for clients.
• Prepare proposals and support pitches.
• Prepare and deliver client presentations.
• Guide the implementation of optimizations.
• Delegate tasks and supervise more junior team members.
• Measure and analyze results based on proposed activities.
• Assist with internal innovative projects and products.
• Share knowledge internally and externally.

Skills

Analytical

Communication

Problem-solving

Project management

Time management

Education

Bachelor's degree

Master's degree

Tools

Google Ads

Microsoft Advertising

OpenAI advertising

Apple Search Ads

Google Merchant Center

Google Ads AI + Claude

Job description

Senior Media Specialist (Paid Search Competence Lead)

The Search team at dentsu Finland is looking for an experienced Senior Media Specialist in Paid Search with a consultative mindset. Join a leading, dynamic agency to work with major global and local brands, tackle complex client challenges, and develop effective Search strategies and execution.

You’ll lead major client accounts and improve their paid visibility by setting strategy, translating insights into clear recommendations, delegating tasks, and monitoring deadlines. Drawing on your expertise across Paid Search, you’ll also support pitches, train junior specialists through knowledge and case sharing, and help improve the team’s ways of working and innovate our products and services.

What will you do?

• Develop comprehensive (multi-market) Paid Search strategies
• Set objectives and KPIs
• Monitor results and achieve targets
• Identify needs and optimization opportunities for clients
• Prepare proposals and support pitches
• Prepare and deliver client presentations
• Guide the implementation of optimizations
• Delegate tasks and supervise more junior team members
• Measure and analyze results based on proposed activities
• Assist with internal innovative projects and products
• Share knowledge internally and externally

Who are you?

• You have a passion for Search
• You are proactive and take responsibility
• You are good at problem-solving and have strong analytical skills
• You are persuasive and can articulate ideas well
• You are an excellent communicator in Finnish and English
• You are a strong project manager and have good time management skills
• You are curious, eager to learn, and ambitious
• You have completed Bachelor's or Master's degree
• You have 3+ years of relevant experience

Successful candidates will have experience with most, but not necessarily all, of the following paid search platforms and tools:

• Google Ads: Hands‑on experience planning, setting up, managing, and optimizing paid search campaigns
• Microsoft Advertising / Bing: Experience managing and optimizing paid search campaigns
• OpenAI / ChatGPT advertising: Interest in developing expertise in this area and exploring its relevance to clients' search strategies
• Apple Search Ads: Experience planning, managing, and optimizing app advertising campaigns
• Google Merchant Center and product feed optimization: Understanding product data management, feed quality, and identifying optimization opportunities
• Integrating Google Ads AI with Claude and/or Other AI Platforms

What does dentsu offer?

• Enthusiastic, ambitious colleagues and a positive working atmosphere
• We have events and happenings all around the office every week
• Working with the best specialists in our field
• Good development and growth opportunities within the company
• An environment where knowledge development and improving each other are paramount
• Weekly Wellbeing-hour
• Edenred: Lunch and wellbeing benefits
• 2 paid days off for volunteer work a year

Who will you be working with?

We are a Search team of 7 Search Specialists and part of Media Specialist Team of 35 people. We celebrate our successes together but also share our challenges. We value transparency, being yourself, helping each other, and above all, we are a committed team that has each other's best interests at heart. In addition to your own team, you’ll be working closely with Client teams and clients.

About Dentsu

Dentsu Group is one of the world's largest global marketing and consultancy companies headquartered in Tokyo, Japan. Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society. We help clients to win, keep, and grow their best customers and achieve meaningful progress for their businesses with the best-in‑class services and solutions in media, CXM, and creative. For more information, please see www.dentsu.com.

Contact

We look forward to receiving your application for any questions, please contact our Talent Acquisition Partner by email at: [e-mail]

At Dentsu, we strive for a safe workplace with the goal of equal opportunities and treatment for all. With us, everyone should feel welcome and safe to be who they are and where everyone can express themselves. We are advocates for real change. Therefore, we encourage applications from candidates with different backgrounds to further in