Senior Insights Strategist

Dentsu Finland Oy; Helsinki; Híbrido; EUR 70 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work

Wellbeing benefits

Sports & culture benefits

Lunch benefits

Mental health support

Resumo da oferta

Dentsu Finland is seeking an Insight Manager who combines strong analytical skills with curiosity and the ability to translate data into clear, actionable insights for brands across the Nordics. You will lead quantitative research projects, collaborate with clients, and present findings that shape strategy, marketing, and R&D.

You will use SPSS for analyses, conduct techniques like factor analysis, cluster analysis, and regression, and craft compelling stories and visuals.

Qualificações

• Minimum 3 years of relevant experience in market research, consumer insights, or a similar field.
• Strong hands-on experience using SPSS to independently conduct quantitative research and statistical data analysis.
• Experience with quantitative research methods such as factor analysis/PCA, cluster analysis, and regression analysis.
• Experience in translating complex data and research findings into clear, compelling stories and visually engaging presentations.
• Strong communication and interpersonal skills, with the ability to engage with clients, understand their needs, and explain analytical findings in an accessible way.
• Experience working directly with clients and building trusted professional relationships.
• A good understanding of marketing, consumer behaviour, and the metrics and frameworks used to drive brand growth.
• Curiosity and an interest in applying research methodologies, academic findings, and theories to real-world business challenges.
• A Master's degree or equivalent in a relevant field.
• Fluency in Finnish and English is required.

Responsabilidades

• You will be responsible for various types of research projects, ranging from target audience analyses to strategic research initiatives such as customer segmentations and Category Entry Point (CEP) studies.
• You will work directly with clients on insight projects that have the potential to shape the strategy, marketing, and R&D initiatives of some of the most iconic brands in Finland and the Nordics.
• You will independently conduct quantitative data analyses using SPSS, turning complex data into clear, actionable insights and recommendations.
• You will translate research findings into compelling stories and presentations, helping clients understand what the data means for their business.
• You will contribute to developing dentsu's Insight offering by exploring research methodologies, approaches, and tools that help us deliver valuable insights to our clients.
• You will manage insight projects from start to finish, including planning, scoping, analysis, and presenting findings to clients.

Conhecimentos

SPSS

Factor analysis

Cluster analysis

Regression analysis

Data storytelling

Client communication

Interpersonal skills

Finnish fluency

English fluency

Formação académica

Master's degree in a relevant field

Descrição da oferta de emprego

Dentsu Finland is seeking an Insight Manager who combines strong analytical skills with curiosity and the ability to translate data into clear, actionable insights for brands across the Nordics. You will lead quantitative research projects, collaborate with clients, and present findings that shape strategy, marketing, and R&D.

You will use SPSS for analyses, conduct techniques like factor analysis, cluster analysis, and regression, and craft compelling stories and visuals.