Head of Growth Marketing

Jobgether; Finland; A distancia; EUR 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Company equity

Remote work allowance $600/year

Equipment provided

Learning & development opportunities

Paid birthday leave

International team experience

Ownership to shape growth strategy

Descripción de la vacante

Jobgether, Finland-based, is seeking a Head of Growth Marketing to lead acquisition, retention and reactivation for our digital storefront across Africa and the Middle East. You will own paid channels, CRM programs, and lifecycle strategies while building a high-performing team in a remote-first setup.

You will drive experimentation, optimise CAC/ROAS, and collaborate with Product, Data and market teams to scale revenue and profitability.

Formación

• At least 6 years of growth/performance marketing experience in gaming, e-commerce, consumer apps, or similar digital business.
• Proven success managing paid user acquisition at scale and building CRM/lifecycle programs with CAC/ROAS, retention and reactivation.
• Ability to translate quarterly growth strategies into practical execution, balancing strategy with hands-on campaigns.
• Strong analytical skills with experience using MMPs (AppsFlyer, Adjust) and analytics tools for reporting.
• Proven ability to design, evaluate, and interpret experiments, attribution, and unit economics.
• Strong creative judgement and capability to brief and test creatives effectively.
• High ownership mindset, commercial awareness, and accountability for marketing performance.
• 2+ years of team management experience preferred.
• Experience developing D2C strategies for gaming publishers in webshop/digital storefronts is a plus.
• Familiarity with African and Middle East markets is advantageous.

Responsabilidades

• Own paid user acquisition across Meta, Google, TikTok, Snapchat, and other networks, managing CAC/ROAS targets.
• Develop and execute CRM and lifecycle marketing strategies including onboarding, repeat purchases, cross-sell, win-back and re-engagement.
• Manage lifecycle communications via push, email, SMS, and WhatsApp to improve engagement and lifetime value.
• Led app store optimisation and improve storefront conversion rates to first purchases.
• Allocate and optimise budgets across channels, markets and game titles based on unit economics.
• Collaborate with Data to establish attribution, incrementality testing, and campaign effectiveness.
• Establish a high-tempo experimentation program across channels, audiences, offers, messaging and creatives.
• Lead and develop paid acquisition and creative specialists with clear objectives and testing processes.
• Partner with market owners, Product and Data teams to translate objectives into efficient campaigns.
• Monitor performance metrics and rapidly adjust strategies to maximise profitability and growth.
• Balance long-term planning with hands-on execution for campaigns, audience development and analysis.

Conocimientos

Paid acquisition

CRM & lifecycle marketing

Data analysis

A/B testing & experimentation

MMPs (AppsFlyer, Adjust)

Team leadership & mentoring

Herramientas

AppsFlyer

Adjust

Descripción del empleo

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Growth Marketing based in Finland.

The Head of Growth Marketing will lead customer acquisition, retention, and reactivation strategies for a digital storefront offering in-game currencies and digital goods across Africa and the Middle East. This hands-on leadership role combines strategic ownership of paid acquisition budgets with the development of high-impact CRM and lifecycle marketing programs. You will oversee performance across multiple channels, optimise customer acquisition costs and returns, and drive sustainable revenue growth through data-informed decisions. Working closely with Product, Data, creative specialists, and market teams, you will turn commercial priorities into effective campaigns and measurable results. You will also build and develop a high-performing team while establishing a culture of continuous experimentation and creative optimisation. This is an exciting opportunity for a commercially minded growth leader who thrives in a fast-paced, remote-first environment and enjoys balancing strategic direction with hands-on execution.

Accountabilities

• Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets.

• Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross-selling, win-back campaigns, and re-engagement.

• Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value.

• Lead app store optimisation initiatives and improve conversion rates from storefront visits to first purchases.

• Allocate and continuously optimise marketing budgets across channels, markets, and game titles based on unit economics and evolving campaign performance.

• Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, including attribution, incrementality testing, and campaign effectiveness.

• Establish a high-tempo experimentation program across advertising channels, target audiences, promotional offers, messaging, and creative formats.

• Lead and develop paid acquisition and creative specialists, setting clear objectives, creative briefing standards, and structured testing processes.

• Partner with market and game-title owners, Product, and Data teams to translate commercial objectives into campaigns that can be executed efficiently and measured accurately.

• Monitor performance metrics, identify growth opportunities, and rapidly adjust strategies to maximise profitability and sustainable customer growth.

• Balance long-term growth planning with hands-on execution, including campaign launches, audience development, creative briefs, and performance analysis.

Requirements

• At least 6 years of experience in growth marketing or performance marketing within gaming, e-commerce, consumer applications, or a similar digital business.

• Demonstrated success managing paid user acquisition at scale and building CRM or lifecycle marketing programs, with measurable results across CAC, ROAS, retention, and reactivation.

• Ability to translate quarterly growth strategies into practical execution, moving comfortably between high-level planning and hands-on campaign management.

• Strong analytical skills and experience using mobile measurement partners (MMPs), such as AppsFlyer or Adjust, alongside analytics and performance reporting tools.

• Proven ability to design, evaluate, and interpret experiments, understand attribution and incrementality, and make decisions based on unit economics.

• Strong creative judgement and an understanding of performance marketing creative, including the ability to develop briefs and establish effective creative testing processes.

• A high degree of ownership, commercial awareness, and accountability for marketing performance and business outcomes.

• Ability to thrive in a fast-moving, growth-stage environment and collaborate effectively with distributed, cross-functional teams.

• At least 2 years of team management experience is preferred.

• Experience developing direct-to-consumer strategies for a gaming publisher, particularly in webshop or digital storefront environments, is an advantage.

• Familiarity with African markets, the Middle East, or other emerging markets is considered a plus.

Benefits

• Company equity, providing an opportunity to share in the value created through your contributions.

• Remote working arrangement with a remote work allowance of $600 per year to enhance your home-working setup.

• Equipment provided to support effective and productive work.

• Learning and development opportunities, including courses, conferences, and professional training.

• Paid birthday leave to celebrate your special day.

• Opportunity to work with a diverse, international team in a dynamic, fast-growing digital business.

• Significant ownership and the opportunity to shape growth strategy, build a team, and drive measurable commercial impact.