GTM Leader: Data, Analytics & AI (Nordics)

Greenstep; Espoo; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Well-being support

Together bonus 10% of profits

Greenstep Academy

Career opportunities

Job summary

Greenstep, a Finland-based growth company, is seeking a hands-on GTM Lead to design and execute the go-to-market motion for our data, analytics and AI offerings in the Nordics. The role focuses on Finland and Sweden initially, building ICPs, messaging and channel mix, and working with sales and leadership to create scalable growth.

You will own pipeline generation across content, SEO, paid, events and outbound, develop partner enablement, and craft sales materials for CFO, CIO, CDO and CTO

Qualifications

• 5+ years in a GTM, growth or marketing role, in B2B SaaS, software or technology consulting.
• Experience marketing both a product and expert services.
• A track record in new market or geographic expansion.
• Hands-on partner-led or channel GTM experience, ideally in a Microsoft ecosystem or equivalent.
• Experience selling to enterprise or mid-market buyers in data, analytics, finance or operations.
• Strong written communication; you produce content yourself, including on technical subjects.
• Comfort making decisions from pipeline data.
• Finnish or Swedish, plus professional English. English is our office language.

Responsibilities

• Define and execute GTM strategy for the Nordic market, starting with Finland and Sweden.
• Own pipeline generation across content, SEO, paid, events and outbound; report on pipeline contribution and CAC.
• Build the content engine for consulting and BI Book; develop reference stories and thought leadership.
• Develop partner enablement materials and joint GTM playbooks.
• Own positioning and sales enablement for offerings targeted at CFO, CIO, CDO and CTO buyers.
• Drive presence at Nordic events.

Skills

GTM strategy

B2B SaaS marketing

New market expansion

Partner-led GTM

Enterprise sales

Technical writing

Pipeline data analysis

Finnish/Swedish; English

Tools

Wordpress

Job description

Greenstep, a Finland-based growth company, is seeking a hands-on GTM Lead to design and execute the go-to-market motion for our data, analytics and AI offerings in the Nordics. The role focuses on Finland and Sweden initially, building ICPs, messaging and channel mix, and working with sales and leadership to create scalable growth.

You will own pipeline generation across content, SEO, paid, events and outbound, develop partner enablement, and craft sales materials for CFO, CIO, CDO and CTO