Global Web Experience Leader

Nokian Renkaat Oyj; Helsinki; On-site; EUR 90,000 - 130,000; Full time

Job summary

Nokian Tyres seeks an experienced Global Web Development Manager to lead the global web ecosystem on a 2-year fixed-term contract. The role blends commercial insight with deep technical leadership across CMS, analytics, SEO and AI-enabled experiences, based in Helsinki or Nokia offices.

You will own the worldwide web roadmap, oversee agencies and partners, and drive measurement, CRO and cross-functional collaboration with Marketing, IT and regional teams to deliver high-impact digital

Qualifications

• 5+ years in web, digital marketing, product management or customer experience leadership.
• Experience managing enterprise websites and CMS platforms.
• Strong understanding of APIs, analytics, SEO, CRO and marketing technology.
• Experience translating business priorities into technical solutions.
• Vendor and stakeholder management experience in an international environment.

Responsibilities

• Own global website strategy, governance and development roadmap.
• Act as product owner for web platforms and digital customer experiences.
• Lead agencies, developers and technology partners.
• Manage integrations across CRM, analytics, marketing automation and business systems.
• Drive technical SEO, AI search readiness and site performance optimization.
• Develop measurement frameworks and executive performance reporting.
• Lead A/B testing, personalization and conversion rate optimization (CRO) initiatives.
• Manage budgets, contracts and vendor performance.
• Partner with Marketing, IT, Product Management and regional teams globally.

Skills

Web development

Digital marketing

Product management

Customer experience

APIs

Analytics

SEO

CRO

Marketing technology

Tools

CMS platforms

Job description

Nokian Tyres seeks an experienced Global Web Development Manager to lead the global web ecosystem on a 2-year fixed-term contract. The role blends commercial insight with deep technical leadership across CMS, analytics, SEO and AI-enabled experiences, based in Helsinki or Nokia offices.

You will own the worldwide web roadmap, oversee agencies and partners, and drive measurement, CRO and cross-functional collaboration with Marketing, IT and regional teams to deliver high-impact digital