Global Product Marketing Lead — Growth & GTM

Nordhealth; Helsinki; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Learning and growth opportunities

Global teamwork with diverse teams

Regular company events

Job summary

Nordhealth is a remote-first software company seeking a Product Marketing Lead to drive global go-to-market across its portfolio for veterinary and therapy professionals.

You will own positioning, segmentation, packaging, pricing, and distribution strategies, collaborating with Product, Sales, Finance and regional teams to fuel growth and adoption. This role blends strategic thinking with hands-on execution in a fast-paced environment.

Qualifications

• 5+ years of experience in Product Marketing, Growth, Product Strategy, or a closely related role, ideally in B2B SaaS.
• Proven track record influencing growth through pricing, packaging, GTM and product-led initiatives.
• Experience owning positioning for products serving multiple ICPs or markets.

Responsibilities

• Lead product marketing across our portfolio, establishing frameworks and priorities.
• Own positioning, messaging, and value propositions across products and markets.
• Develop and maintain segmentation and ICP frameworks for products.
• Own packaging and bundling strategy across plans and segments.
• Co‑own pricing and monetisation decisions with cross-functional teams.
• Define go-to-market and distribution strategies for new and existing products.
• Lead major GTM initiatives, including launches, pricing, and packaging changes.
• Drive product adoption and expansion by removing barriers for customers.
• Translate insights into action, using research and data to improve propositions.
• Partner with regional teams to align global strategy with local dynamics.
• Identify expansion into new markets and geographies with coherent changes.
• Build competitive positioning and market intelligence for decision making.
• Enable Sales, CS, and other teams with compelling narratives and materials.
• Collaborate with Product leadership to prioritise opportunities based on value and growth.

Skills

Product Marketing

B2B SaaS

Strategic thinking

Customer interviews

Pricing

Go-to-market

Cross-functional collaboration

Job description

Nordhealth is a remote-first software company seeking a Product Marketing Lead to drive global go-to-market across its portfolio for veterinary and therapy professionals.

You will own positioning, segmentation, packaging, pricing, and distribution strategies, collaborating with Product, Sales, Finance and regional teams to fuel growth and adoption. This role blends strategic thinking with hands-on execution in a fast-paced environment.