Global Director, Lifecycle Services Sales & Growth

Hiab; Raisio; On-site; EUR 180,000 - 240,000; Full time

Job summary

Hiab, a leader in smart and sustainable on-road load-handling solutions, seeks a Director of Sales Development Lifecycle Services to own the global strategy for Lifecycle Services and the HiPerform portfolio. You will drive commercial expansion, sales transformation, and profitable growth across global and regional teams.

The role is open to our Finland locations in Helsinki, Tampere and Raisio, with collaboration across Product, Commercial Excellence, Marketing and Finance to deliver

Qualifications

• 10-12+ years of senior management experience with strategic delivery, commercial innovation, and business growth within industrial, capital equipment, logistics, OEM, or digital/IoT solutions domains.
• Proven experience developing and owning mid- to long-term commercial strategies with broad operational and financial impact.
• Extensive track record of managing enterprise key account relationships, negotiating complex multi-million euro lifecycle contracts, and driving cross-regional commercial growth.
• Demonstrated expertise in service-driven business models, outcomes-based contracts, and digital solution commercialization.
• Ability to articulate and cascade complex strategies into actionable execution plans across global and regional teams.
• Fluent verbal and written English language skills.

Responsibilities

• Own and drive the mid- to long-term sales development strategy for Lifecycle Services globally/regionally, ensuring alignment with corporate and business unit growth objectives.
• Formulate strategic commercialization roadmaps, sales models, and go-to-market execution plans for new and existing Lifecycle Services (HiPerform, service agreements, digital offerings)
• Lead strategic growth initiatives across key markets and oversee the strategic pursuit of priority, high-value, and enterprise-level customer opportunities from identification to conversion
• Establish governance and standards for global Salesforce CRM pipeline management, opportunity progression, and forecast accuracy across key accounts
• Drive operational excellence, value-based selling capabilities, and consultative sales transformation programs across global and regional sales organizations
• Standardize global consultative selling frameworks, training initiatives, and commercial playbooks to elevate local sales force effectiveness
• Serve as the executive bridge connecting Product Management, Commercial Excellence, Marketing, Finance, and Regional Sales leadership
• Align strategy and market execution priorities through Hoshin Kanri strategic alignment frameworks and cross-regional commercial governance
• Lead market intelligence programs, capturing voice-of-customer (VoC) and competitive insights to directly influence product management roadmaps and future service offerings.

Skills

Strategic planning

Sales leadership

Enterprise accounts

Commercial strategy

Digital solutions

English fluency

Education

Bachelor’s or Master’s Degree in Business, Engineering, Strategy, or related field

Job description

Hiab, a leader in smart and sustainable on-road load-handling solutions, seeks a Director of Sales Development Lifecycle Services to own the global strategy for Lifecycle Services and the HiPerform portfolio. You will drive commercial expansion, sales transformation, and profitable growth across global and regional teams.

The role is open to our Finland locations in Helsinki, Tampere and Raisio, with collaboration across Product, Commercial Excellence, Marketing and Finance to deliver