B2B Demand Generation Marketing Manager

Wolt Oy; Helsinki; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid model

HQ in Helsinki or Berlin

Job summary

Wolt Oy is seeking a B2B Demand Generation Manager to own paid demand generation across multiple countries and B2B product lines. You will build and run full-funnel campaigns from scratch and collaborate with Sales, Product, and cross-functional teams in EMEA.

You will manage significant budgets across Meta, TikTok, Google, and programmatic channels, develop scalable playbooks, and drive automation to improve efficiency while reporting on KPI-driven success.

Qualifications

• 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels.
• Experience across Meta, TikTok, Google Search, and programmatic, across several countries or products.
• Ability to plan media investments based on KPIs and manage budgets across channels, including in-house media buying.
• Analytical and data-driven; able to define KPIs and translate data into decisions.
• Proficient in Microsoft Excel / Google Sheets (e.g., VLOOKUP, pivot) or data analytics.
• Strong testing and problem-solving skills; hypotheses and testing to scale what works.

Responsibilities

• Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels.
• Build full-funnel campaigns from ad creatives and landing pages through to sign-up flows, lead qualification, and activated accounts.
• Develop and test new (locally relevant) initiatives: new messaging, new channels, new tools, and scale pilots into playbooks.
• Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in day-to-day campaign management.
• Support new product and feature launches with go-to-market demand generation campaigns.
• Own reporting, tracking, and measurement, defining success and ensuring clear visibility.
• Build cross-functional relationships with Sales, Product, and global teams to drive real business impact.

Skills

B2B advertising

Campaign management

Data analytics

Excel/Sheets

English proficiency

Tools

Meta Ads

TikTok Ads

Google Ads

Programmatic

Job description

We're looking for a B2B Demand Generation Manager to join Wolt and own paid demand generation campaigns across multiple countries in one or more B2B product lines. This is a high-autonomy, high-impact role at the heart of how Wolt grows its business. You'll be building and running full-funnel, multi-channel campaigns from scratch and developing the playbooks and processes that will scale with us. You'll work closely with Sales, Product, and cross-functional teams across EMEA.

What you'll be doing

Day-to-day in this role, you'll:

• Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels
• Build full-funnel campaigns with B2B collaborators that span from next-level ad creatives and landing pages through to sign-up flows, lead qualification, and activated accounts
• Develop and test new (locally relevant) initiatives: new messaging, new channels, new tools, and turn successful pilots into scalable playbooks
• Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in day-to-day campaign management
• Support new product and feature launches with go-to-market demand generation campaigns
• Own reporting, tracking, and measurement, defining what success looks like and making sure we can see it clearly
• Build strong cross-functional relationships with Sales, Product, and global commercial teams to ensure campaigns drive real business impact

Our humble expectations

• B2B background in a tech company, plus for familiarity with the Food or Retail industries
• 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels, including Meta, TikTok, Google Search, and programmatic and multiple countries or products, or clients
• Demonstrated ability to effectively plan media investments based on both business and campaign-level KPIs, manage and optimize budget across channels, and do in-house media buying.
• Analytical and data-driven, comfortable defining KPIs, tracking performance, and translating data into clear decisions
• Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g, VLOOKUP, pivot, etc.) or experience with data analytics.
• Strong testing and problem-solving skills: you identify a challenge, come up with a hypothesis, devise a testing strategy to get statistically significant results and ultimately scale up what works
• Genuine interest in using AI and automation to improve how you work, with concrete examples to back it up
• Collaborative and proactive, you work well with Sales and other functions and can build trust across teams
• Excellent written and verbal communication skills in English; other languages are a plus.

Nice to have:

• Experience with ABM, intent-based tools, outbound motions (Clay, Cognism, ZoomInfo, etc.), media buying on industry platforms, content syndication, paid PR, or retail media
• Based in or willing to spend part of your time in our Helsinki HQ (flexible for the right person, Berlin also works)

What we offer

• The opportunity to build something meaningful and global, surrounded by kind and ambitious people.
• The chance to build, test, and scale. This is a role where you'll shape how Wolt grows its B2B Demand Gen approach, not just maintain what's there
• Lots of learning, growth, and ownership in a high-growth tech environment.
• Competitive salary and benefits.
• A genuinely supportive culture that values diversity, curiosity, and getting better every day.
• A flexible hybrid working model and a vibrant HQ in central Helsinki or Berlin. B2B background in a tech company, 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels (Meta, TikTok, Google Search, programmatic), Ability to plan media investments based on business and campaign-level KPIs, Analytical and data-driven approach to KPI definition and performance tracking, Intermediate to advanced knowledge of Microsoft Excel or Google Sheets, Strong testing and problem-solving skills, Interest in using AI and automation to improve workflows, Excellent written and verbal communication skills in English