B2B Demand Gen Manager — Global Campaigns

Wolt Oy; Helsinki; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid model

HQ in Helsinki or Berlin

Job summary

Wolt Oy is seeking a B2B Demand Generation Manager to own paid demand generation across multiple countries and B2B product lines. You will build and run full-funnel campaigns from scratch and collaborate with Sales, Product, and cross-functional teams in EMEA.

You will manage significant budgets across Meta, TikTok, Google, and programmatic channels, develop scalable playbooks, and drive automation to improve efficiency while reporting on KPI-driven success.

Qualifications

• 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels.
• Experience across Meta, TikTok, Google Search, and programmatic, across several countries or products.
• Ability to plan media investments based on KPIs and manage budgets across channels, including in-house media buying.
• Analytical and data-driven; able to define KPIs and translate data into decisions.
• Proficient in Microsoft Excel / Google Sheets (e.g., VLOOKUP, pivot) or data analytics.
• Strong testing and problem-solving skills; hypotheses and testing to scale what works.

Responsibilities

• Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels.
• Build full-funnel campaigns from ad creatives and landing pages through to sign-up flows, lead qualification, and activated accounts.
• Develop and test new (locally relevant) initiatives: new messaging, new channels, new tools, and scale pilots into playbooks.
• Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in day-to-day campaign management.
• Support new product and feature launches with go-to-market demand generation campaigns.
• Own reporting, tracking, and measurement, defining success and ensuring clear visibility.
• Build cross-functional relationships with Sales, Product, and global teams to drive real business impact.

Skills

B2B advertising

Campaign management

Data analytics

Excel/Sheets

English proficiency

Tools

Meta Ads

TikTok Ads

Google Ads

Programmatic

Job description

Wolt Oy is seeking a B2B Demand Generation Manager to own paid demand generation across multiple countries and B2B product lines. You will build and run full-funnel campaigns from scratch and collaborate with Sales, Product, and cross-functional teams in EMEA.

You will manage significant budgets across Meta, TikTok, Google, and programmatic channels, develop scalable playbooks, and drive automation to improve efficiency while reporting on KPI-driven success.