AI-Powered CRM Journey Architect

Sambla Sverige

Helsinki

On-site

EUR 60,000 - 90,000

Full time

14 days+

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Job summary

Sambla Sverige is expanding its Finninsh operations and seeks a CRM & Agentic AI Journey Specialist to drive hyper-personalized customer journeys across Rahalaitos, Omalaina, and Rahoitu. You will own CRM strategy, build data-driven lifecycle campaigns, and collaborate with Product, Analytics, and local marketing teams to optimize customer value and growth.

You will apply AI-powered capabilities to content, segmentation, and send-time optimization, while maintaining a consistent multi-market CRM

Qualifications

3+ years of CRM experience, preferably in multibrand or fintech.
Ability to independently plan, run and optimize CRM campaigns with clear commercial impact.
High-quality CRM content ideation and development skills.
Excellent communication and collaboration across cross-functional teams and senior stakeholders.

Responsibilities

Develop and execute our CRM strategy with market ownership including budgets and revenue.
Plan, build, and optimize lifecycle campaigns: onboarding, activation, cross-sell, churn prevention, win-back.
Create AI-driven, personalized customer journeys and content across markets.
Collaborate with Product, Marketing, Analytics and local teams to align priorities and maximize impact.
Use dashboards and analyses to identify opportunities and guide decisions.