Content and Product Marketing Specialist (fixed-term)

MagiCAD Group; Turku, Espoo, Rauma; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

MagiCAD Group is seeking a Content and Product Marketing Specialist for a fixed-term parental leave cover, with flexibility to work from any Finland office (Turku, Espoo, Rauma) or remotely. The role focuses on crafting product messaging, content, and campaigns to drive awareness, lead generation, and customer retention across our MEP design solutions.

You will lead content creation in English and localize into Finnish for key channels, collaborating with marketing, product, and sales teams,

Qualifications

• Bachelor’s or master’s degree in marketing or a related field.
• 5+ years of hands‑on experience in product marketing or product-focused content roles, with a proven track record of supporting growth.
• Strong expertise in content marketing and digital marketing, with experience using performance metrics to optimise content and campaigns.
• Experience supporting product launches or market expansions is a plus.
• Strong written and verbal communication skills in English, and professional proficiency in Finnish.
• Solid understanding of SEO and GEO principles to optimise content for visibility and reach.
• Proficiency in using AI tools to improve efficiency in content creation, research, and analysis.
• Ability to collaborate effectively with multiple stakeholders in a cross‑functional environment.
• Ability to manage multiple projects simultaneously and prioritise work effectively.

Responsibilities

• Collaborate with cross-functional teams to develop clear and consistent product messaging that communicates value propositions to target audiences.
• Plan, execute, and own content-led product marketing campaigns, including messaging, assets, and channel coordination, in collaboration with marketing, sales, and product teams.
• Produce high-quality marketing content in English and localise content into Finnish for key channels, including website content, campaigns, social media, and sales materials.
• Use market insights and performance data to optimise content, messaging, campaigns, and channel selection, ensuring content effectiveness and relevance.
• Monitor competitors and market trends to identify messaging gaps and content opportunities.

Skills

Content marketing

Product marketing

SEO

Digital marketing

English proficiency

Education

Bachelor’s or Master’s degree in marketing

Tools

AI tools for content creation

Job description

Content and Product Marketing Specialist (fixed-term)

Multiple locations

Join MagiCAD Group as a Content and Product Marketing Specialist (Fixed-Term Parental Leave Cover)

Are you passionate about crafting impactful product messaging, content, and materials that drive awareness and support lead generation?

Do you enjoy working at the intersection of marketing, product development, and sales, turning insights into compelling content and content-led campaigns that support growth? If so, we want you on our team.

We are looking for a talented Content and Product Marketing Specialist to join MagiCAD Group and help elevate our MEP design solutions across our growing product portfolio.

This is a fixed-term position to cover parental leave, with an expected duration of approximately 12 months.

As a Content and Product Marketing Specialist, you will play a key role in increasing awareness of our MEP design offerings and supporting customer acquisition and retention through high-quality, product-focused content across key marketing and sales channels. You will execute product marketing activities aligned with product and go-to-market strategies and create compelling content that supports business growth. You will report to the Marketing Manager leading the marketing activities for MagiCAD Group’s MEP design solutions.

This role involves collaborating closely with marketing, product development, sales, and technical services to ensure product messaging and content are consistent, accurate, and impactful.

The ideal candidate will have a strong background in product marketing and content creation, with a proven ability to create messaging and content that generate impact. You thrive in a global software environment, balancing hands‑on content creation with data‑driven decision-making, and aligning your work with broader business and product strategies.

Key tasks and responsibilities

• Collaborate with cross-functional teams to develop clear and consistent product messaging that communicates value propositions to target audiences.
• Plan, execute, and own content-led product marketing campaigns, including messaging, assets, and channel coordination, in collaboration with marketing, sales, and product teams.
• Produce high-quality marketing content in English and localise content into Finnish for key channels, including website content, campaigns, social media, and sales materials.
• Use market insights and performance data to optimise content, messaging, campaigns, and channel selection, ensuring content effectiveness and relevance.
• Monitor competitors and market trends to identify messaging gaps and content opportunities.

What success looks like in this role (examples)

• Clear, consistent product messaging and high-quality content that performs well across key marketing and sales channels
• Effective execution of content-led product marketing campaigns that improve the visibility of MagiCAD MEP design offerings across target markets

Qualifications

• Bachelor’s or master’s degree in marketing or a related field.
• 5+ years of hands‑on experience in product marketing or product-focused content roles, with a proven track record of supporting growth.
• Strong expertise in content marketing and digital marketing, with experience using performance metrics to optimise content and campaigns.
• Experience supporting product launches or market expansions is a plus.
• Strong written and verbal communication skills in English, and professional proficiency in Finnish.
• Solid understanding of SEO and GEO principles to optimise content for visibility and reach.
• Proficiency in using AI tools to improve efficiency in content creation, research, and analysis.
• Ability to collaborate effectively with multiple stakeholders in a cross‑functional environment.
• Ability to manage multiple projects simultaneously and prioritise work effectively.
• Collaborative and supportive team environment in a culturally diverse, international software company, providing a dynamic and inspiring work setting.
• A flat organisational structure that fosters a friendly culture where collaboration and innovation thrive.
• A workplace where people enjoy working. In 2026, our Employee Net Promoter Score (eNPS) was an excellent 45, well above the benchmark of 15, demonstrating our highly satisfied and engaged team.
• Room for growth and professional development.
• You can work at any of our offices in Finland: Turku, Espoo, or Rauma or remote in Finland.