Chief CRM & Customer Value Architect

Bondora Group; Finland; On-site; EUR 140,000 - 170,000; Full time

Benefits offered by this job

5 weeks vacation

Private healthcare compensation

Hobby grant

Mental health support

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Job summary

Bondora is seeking a Head of CRM & Customer Value in Finland. You will own how we maximise the value of our existing customer base, combining customer economics, lifecycle strategy, and CRM to drive profitable journeys and decisions across activation, growth, and servicing.

You will lead a small CRM team, partner with Finance, Credit Risk, Product, and Data, and help shape in-house decisioning capabilities with data science collaboration.

Qualifications

• 8+ years in CRM, lifecycle or customer value management in financial services.
• 3+ years in consumer lending, banking, BNPL or recurring revenue.
• Has built or owned a customer value (LTV/NPV) model as optimization target.
• Hands-on with Braze or similar modern CRM platforms.
• 4+ years leading a team, including hiring.

Responsibilities

• Own the customer value model and CRM strategy across activation, growth and servicing.
• Lead Braze journeys and orchestration based on value and holdouts.
• Collaborate with Finance, Credit Risk, Product, Data, Engineering, Legal and country teams.
• Prove incrementality with control or holdout and report money-based uplift.
• Develop and coach CRM Managers and align with Bondora's functional lead expectations.

Skills

CRM strategy

Cross-functional leadership

Braze experience

Customer economics

Data collaboration

Tools

Braze

Job description

Bondora is seeking a Head of CRM & Customer Value in Finland. You will own how we maximise the value of our existing customer base, combining customer economics, lifecycle strategy, and CRM to drive profitable journeys and decisions across activation, growth, and servicing.

You will lead a small CRM team, partner with Finance, Credit Risk, Product, and Data, and help shape in-house decisioning capabilities with data science collaboration.