CRM & Marketing Automation Lead - Personalisation & AI

Veikkaus Oy; Finland; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Employee benefits including extensive,

Job summary

Veikkaus Oy is seeking a senior Manager, CRM & Marketing Automation in Helsinki. The role combines hands-on CRM expertise, analytics and business understanding to own and shape automation development.

You’ll focus on data, targeting, automation logic and platform capabilities, working with lifecycle marketing, analytics and technology in a hybrid setup. With Optimove as the CRM platform, you’ll drive automation, personalisation and AI-driven capabilities.

Qualifications

• Hands-on experience with CRM and marketing automation platforms.
• Ability to connect data and technical capabilities with customer and business needs.
• Curiosity about automation, personalisation and AI applications.

Responsibilities

• Translate business needs into a clear CRM automation roadmap and drive implementation.
• Build and optimise automated journeys, segmentation, targeting and testing.
• Explore opportunities in personalisation, AI and CRM platform capabilities.
• Develop scalable processes to improve CRM performance.
• Share expertise to improve team use of CRM capabilities.

Skills

CRM platforms

Marketing automation

Segmentation

Targeting

Lifecycle journeys

Optimization

Data-driven

Tools

Optimove

Adobe Campaign

Job description

Veikkaus Oy is seeking a senior Manager, CRM & Marketing Automation in Helsinki. The role combines hands-on CRM expertise, analytics and business understanding to own and shape automation development.

You’ll focus on data, targeting, automation logic and platform capabilities, working with lifecycle marketing, analytics and technology in a hybrid setup. With Optimove as the CRM platform, you’ll drive automation, personalisation and AI-driven capabilities.