B2C Commercial Director — Growth, Value & P&L Leader

Telia Company; Helsinki; Hybrid; EUR 150,000 - 230,000; Full time

Job summary

Telia Finland is seeking a Commercial Director to lead the Commercial organization, driving sustainable growth, customer value and profitability, with full responsibility for pricing, campaigns, revenue development and forecasting.

You will steer customer-base value management, segmentation and lifecycle activities, strengthen acquisition, retention, churn prevention, win-back and cross-sell, and translate insights into clear priorities for product, sales and marketing.

Qualifications

• Proven experience in commercial leadership within a consumer-focused business.
• Experience in the telecommunications industry is a strong advantage.
• Strong understanding of customer-base management, acquisition, customer value, propositions and revenue growth.
• A track record of driving commercial performance and growth in a competitive market.
• Experience in leading change and turning strategy into focused execution and measurable outcomes.
• Strong analytical and commercial capability, with the ability to translate customer and market insights into action.
• The ability to collaborate effectively across functions and build alignment around common commercial priorities.
• An engaging leadership style that combines ambition and accountability with openness and care for people.
• The curiosity and courage to challenge existing approaches and explore new opportunities for growth.
• Fluency in English.

Responsibilities

• Lead the Commercial organization and set a clear commercial agenda focused on sustainable growth, customer value and profitability.
• Own commercial performance and P&L, including pricing, campaigns, revenue development and commercial forecasting.
• Drive customer-base value through effective customer value management, segmentation and lifecycle activities.
• Strengthen acquisition, retention, churn prevention, win-back and cross-sell performance.
• Use customer, market and performance analytics to identify opportunities and support fact-based commercial decisions.
• Translate customer and market insights into clear commercial priorities and input for product, proposition, sales and marketing plans.
• Work closely with Sales, Product & Portfolio, Brand & Marketing and Operations to ensure aligned priorities and strong execution.
• Lead and develop an experienced team, creating clarity, accountability and engagement around shared goals.

Job description

Telia Finland is seeking a Commercial Director to lead the Commercial organization, driving sustainable growth, customer value and profitability, with full responsibility for pricing, campaigns, revenue development and forecasting.

You will steer customer-base value management, segmentation and lifecycle activities, strengthen acquisition, retention, churn prevention, win-back and cross-sell, and translate insights into clear priorities for product, sales and marketing.