B2B Digital Marketing Specialist

Management Events GmbH; Helsinki; On-site; EUR 42,000 - 68,000; Full time

Benefits offered by this job

Onboarding program

Extra vacation days

Gym discounts

Lunch vouchers

Job summary

Aurora Live is expanding its B2B digital marketing team. We’re seeking a hands-on Digital Marketing Specialist to drive paid campaigns across LinkedIn, Meta, Google and new channels, crafting ad copy and creative briefs.

You’ll work with stakeholders to turn priorities into campaigns, experiments and measurable results across European markets. You’ll optimize campaigns, monitor CPL and lead metrics, and contribute to email marketing and lead nurturing in HubSpot.

Qualifications

• 3+ years of hands-on digital or paid media experience in B2B across multiple European markets.
• Strong practical experience with LinkedIn, Meta and Google Ads, managing a high volume of campaigns.
• Hands-on experience with HubSpot, including campaigns, lists, segmentation, workflows, automation, forms, reporting or CRM data.

Responsibilities

• Build, launch and optimize paid campaigns across LinkedIn, Meta, Google and new channels — including ad copy and creative briefs.
• Execute our digital marketing roadmap with speed across markets, audiences and funnel stages.
• Monitor performance closely and act on the data: adjust targeting, budgets, bidding, creative, landing pages and conversion paths.
• Track CPL, MQL/SQL conversion, lead quality, pipeline contribution, spend and ROI — and turn the numbers into clear actions.
• Run fast experiments across creative, messaging, audiences, offers and landing pages — scale winners and stop what does not perform.
• Contribute to email marketing, lead nurturing and campaign automation in HubSpot, depending on your experience and strengths.
• Stay up to speed with developments in paid media, marketing technology and new digital channels, bringing relevant opportunities into our execution.

Skills

LinkedIn ads

Meta ads

Google Ads

HubSpot

B2B marketing

Campaign management

A/B testing

Analytics

Lead generation

Tools

HubSpot

Google Analytics

Job description

Aurora Live is building Europe’s most wanted executive network — and a high-performance commercial engine for B2B technology companies.

We are looking for a hands-on B2B Digital Marketing Specialist to execute our growth roadmap across LinkedIn, Meta, Google, HubSpot and emerging channels.

You will work closely with the marketing team and business stakeholders, turning priorities into campaigns, experiments and measurable results across multiple European markets.

What you'll do

• Build, launch and optimize paid campaigns across LinkedIn, Meta, Google and new channels — including ad copy and creative briefs.
• Execute our digital marketing roadmap with speed across markets, audiences and funnel stages.
• Monitor performance closely and act on the data: adjust targeting, budgets, bidding, creative, landing pages and conversion paths.
• Track CPL, MQL/SQL conversion, lead quality, pipeline contribution, spend and ROI — and turn the numbers into clear actions.
• Run fast experiments across creative, messaging, audiences, offers and landing pages — scale winners and stop what does not perform.
• Contribute to email marketing, lead nurturing and campaign automation in HubSpot, depending on your experience and strengths.
• Stay up to speed with developments in paid media, marketing technology and new digital channels, bringing relevant opportunities into our execution.

What we're looking for

• 3+ years of hands-on digital or paid media experience in B2B, ideally across multiple European markets. You will benefit from background on marketing in professional services, technologies, and related B2B services.
• Strong practical experience with LinkedIn, Meta and Google Ads, managing a high volume of campaigns in parallel.
• Any hands-on experience with HubSpot is a strong advantage. Our marketing, sales and customer journey live in HubSpot, so experience with campaigns, lists and segmentation, workflows, automation, forms, reporting or CRM data will benefit you in this role.
• Ability to independently build and optimize campaigns — not just coordinate them.
• Strong analytical thinking: you spot an issue, form a hypothesis and act.
• A commercial mindset: lead volume is only the starting point. MQLs need to convert into SQLs, pipeline and ultimately revenue.
• Curiosity about new platforms, formats, tools and optimization opportunities.
• A practical, fast-moving working style — comfortable learning from results and changing direction when needed.

How success is measured

Your work is evaluated by its impact on our commercial growth, including:

• Quality and volume of leads generated
• Conversion from lead to MQL and SQL
• Pipeline created and influenced - revenue contribution
• Return on marketing investment
• Speed and quality of execution and optimization

We value execution over perfection: launch, learn, improve and scale.

If you want your digital marketing work to be measured by its impact on pipeline and revenue growth, we'd love to hear from you.

What We Offer

• Growth and learning: From day one, you’ll benefit from a structured onboarding program and continuous coaching ensuring you’re always developing.
• Recharge & Thrive: We care about your well-being and want you to stay energized both inside and outside of work. That’s why you can earn up to 12 extra vacation days each year and enjoy local perks such as gym and massage discounts, along with lunch vouchers, culture and sport benefit, social gatherings and events.
• We win together: Collaboration is our driving force, and every success is shared. That’s why we love bringing people together through company trips, international events, and local office celebrations — whether it’s hitting the slopes in Levi, running the Berlin Marathon together, or celebrating milestones across our offices in Europe.
• Annual company trip: Every summer, all employees from our different offices come together in Finland for an exciting time - a mix of team building, knowledge exchange, and celebrations.
• Global Community & Diversity:Diversity is part of our DNA. With colleagues from over 50 nationalities, you’ll join an international community where every culture, perspective, and background fuels innovation and success.