B2B Growth Marketing Specialist — Paid Media & Pipeline

Management Events GmbH; Helsinki; On-site; EUR 42,000 - 68,000; Full time

Benefits offered by this job

Onboarding program

Extra vacation days

Gym discounts

Lunch vouchers

Job summary

Aurora Live is expanding its B2B digital marketing team. We’re seeking a hands-on Digital Marketing Specialist to drive paid campaigns across LinkedIn, Meta, Google and new channels, crafting ad copy and creative briefs.

You’ll work with stakeholders to turn priorities into campaigns, experiments and measurable results across European markets. You’ll optimize campaigns, monitor CPL and lead metrics, and contribute to email marketing and lead nurturing in HubSpot.

Qualifications

• 3+ years of hands-on digital or paid media experience in B2B across multiple European markets.
• Strong practical experience with LinkedIn, Meta and Google Ads, managing a high volume of campaigns.
• Hands-on experience with HubSpot, including campaigns, lists, segmentation, workflows, automation, forms, reporting or CRM data.

Responsibilities

• Build, launch and optimize paid campaigns across LinkedIn, Meta, Google and new channels — including ad copy and creative briefs.
• Execute our digital marketing roadmap with speed across markets, audiences and funnel stages.
• Monitor performance closely and act on the data: adjust targeting, budgets, bidding, creative, landing pages and conversion paths.
• Track CPL, MQL/SQL conversion, lead quality, pipeline contribution, spend and ROI — and turn the numbers into clear actions.
• Run fast experiments across creative, messaging, audiences, offers and landing pages — scale winners and stop what does not perform.
• Contribute to email marketing, lead nurturing and campaign automation in HubSpot, depending on your experience and strengths.
• Stay up to speed with developments in paid media, marketing technology and new digital channels, bringing relevant opportunities into our execution.

Skills

LinkedIn ads

Meta ads

Google Ads

HubSpot

B2B marketing

Campaign management

A/B testing

Analytics

Lead generation

Tools

HubSpot

Google Analytics

Job description

Aurora Live is expanding its B2B digital marketing team. We’re seeking a hands-on Digital Marketing Specialist to drive paid campaigns across LinkedIn, Meta, Google and new channels, crafting ad copy and creative briefs.

You’ll work with stakeholders to turn priorities into campaigns, experiments and measurable results across European markets. You’ll optimize campaigns, monitor CPL and lead metrics, and contribute to email marketing and lead nurturing in HubSpot.