B2B Digital Marketing & Growth Specialist

Stora Enso; Helsinki; Híbrido; EUR 60.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work options

Flexible working hours

Career growth opportunities

Descripción de la vacante

Stora Enso is seeking a Digital Marketing Specialist to drive B2B lead generation and align brand awareness with the sales pipeline in our Wood and Energy units. You will build and optimise digital campaigns, manage automation, and create compelling content across digital channels to engage customers and accelerate growth.

You will collaborate with the Digital engagement team and stakeholders across group functions, translating insights into actions that support commercial success and customer

Formación

• Four+ years in a broad marketing role, preferably B2B international.
• Strong understanding of digital channels, tools, and customer needs.
• Data-driven, able to translate metrics into actions.
• Experience sharing insights to educate the organisation and gain buy-in.
• Content creation for websites, social, email, and other channels.
• Proven ability to plan and optimise multi-channel campaigns using data.
• Hands-on with marketing automation and CRM tools; AI-assisted content is a plus.

Responsabilidades

• Optimise the digital customer journey using data and insights.
• Plan, execute, and optimise multi-channel campaigns with external vendors.
• Build and nurture automated email programmes to create opportunities.
• Create compelling content for website, social, email, and digital channels.
• Improve website SEO and GEO performance to attract high-intent traffic.
• Monitor performance and translate data into actionable recommendations.

Conocimientos

Digital marketing strategy

Campaign management

Content creation

Data-driven decision making

Marketing automation

Lead generation

SEO/GA4 understanding

CRM platforms

Herramientas

HubSpot

Salesforce

Microsoft Dynamics

Google Analytics 4

Hotjar

Sitecore

LinkedIn Campaign Manager

Google Ads

Descripción del empleo

Stora Enso is seeking a Digital Marketing Specialist to drive B2B lead generation and align brand awareness with the sales pipeline in our Wood and Energy units. You will build and optimise digital campaigns, manage automation, and create compelling content across digital channels to engage customers and accelerate growth.

You will collaborate with the Digital engagement team and stakeholders across group functions, translating insights into actions that support commercial success and customer