B2B Digital Marketing Lead — Hybrid & Growth

01 Stora Enso Oyj

Helsinki

Hybrid

EUR 60,000 - 85,000

Full time

14 days+

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Benefits offered by this job

Career growth

Modern tech tools

Professional development

Hybrid work

Sustainable work environment

Job summary

Stora Enso is seeking a versatile Digital Marketing Specialist to connect brand awareness with sales growth. You will lead digital campaigns, marketing automation, and content creation to generate high-quality B2B leads for Wood and Energy.

The role emphasizes data-driven optimization, SEO, and customer engagement across channels. Join the Digital Engagement Team to collaborate with Group functions and business areas, delivering measurable commercial success while upholding brand integrity and

Qualifications

Minimum of four years in a broad marketing role.
Strong understanding of digital marketing strategies, channels and tools.
Data-driven mindset with ability to translate metrics into recommendations.
Experience sharing knowledge and communicating insights across an organisation.
Excellent content creation for websites, social media and emails.
Proven experience planning and optimizing multi-channel campaigns using data.

Responsibilities

Optimise the digital customer journey using data and insights.
Plan, execute, and optimize multi-channel campaigns with external vendors.
Build, manage and optimize automated email marketing and lead-nurturing programmes.
Create engaging brand-aligned content for website, social media and emails.
Improve website, SEO and GEO performance for high-intent traffic.
Track campaign performance from impressions to MQLs and derive actions.