Hybrid Digital Marketing Lead — B2B Growth & Content

Stora Enso Group; Helsinki; Híbrido; EUR 52 000 - 68 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work options

Flexible hours

Career growth

Resumo da oferta

Stora Enso Group is seeking a Digital Marketing Specialist to drive multi-channel campaigns, lead generation, and content creation that supports Wood and Energy business growth. You will optimize the digital customer journey, manage automation, and collaborate with global teams to deliver measurable business impact.

Ideal candidates bring data-driven thinking, strong English, and hands-on experience with marketing tech stacks, SEO, and AI-powered content tools to improve performance and

Qualificações

• 4+ years in a broad marketing role, preferably B2B.
• A data-driven mindset with the ability to translate metrics into actions.
• Experience in knowledge sharing and stakeholder buy-in.
• Excellent written and spoken English; Swedish, Finnish or German is a plus.

Responsabilidades

• Optimize the digital customer journey and marketing ecosystem.
• Plan, execute, and optimize multi-channel campaigns.
• Generate and nurture leads with automated email programmes.
• Create compelling content for websites, social media, and email.
• Improve website content, SEO and GEO performance.
• Track performance and turn data into actionable insights.

Conhecimentos

Digital marketing

Lead generation

Content creation

Email marketing

Marketing automation

SEO

Analytics

English proficiency

Ferramentas

HubSpot

Salesforce

Microsoft Dynamics

Google Analytics 4

Sitecore

LinkedIn Campaign Manager

Google Ads

Descrição da oferta de emprego

Stora Enso Group is seeking a Digital Marketing Specialist to drive multi-channel campaigns, lead generation, and content creation that supports Wood and Energy business growth. You will optimize the digital customer journey, manage automation, and collaborate with global teams to deliver measurable business impact.

Ideal candidates bring data-driven thinking, strong English, and hands-on experience with marketing tech stacks, SEO, and AI-powered content tools to improve performance and