Digital Marketing Specialist

01 Stora Enso Oyj; Helsinki; Hybrid; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Career growth

Modern tech tools

Professional development

Hybrid work

Sustainable work environment

Job summary

Stora Enso is seeking a versatile Digital Marketing Specialist to connect brand awareness with sales growth. You will lead digital campaigns, marketing automation, and content creation to generate high-quality B2B leads for Wood and Energy.

The role emphasizes data-driven optimization, SEO, and customer engagement across channels. Join the Digital Engagement Team to collaborate with Group functions and business areas, delivering measurable commercial success while upholding brand integrity and

Qualifications

• Minimum of four years in a broad marketing role.
• Strong understanding of digital marketing strategies, channels and tools.
• Data-driven mindset with ability to translate metrics into recommendations.
• Experience sharing knowledge and communicating insights across an organisation.
• Excellent content creation for websites, social media and emails.
• Proven experience planning and optimizing multi-channel campaigns using data.

Responsibilities

• Optimise the digital customer journey using data and insights.
• Plan, execute, and optimize multi-channel campaigns with external vendors.
• Build, manage and optimize automated email marketing and lead-nurturing programmes.
• Create engaging brand-aligned content for website, social media and emails.
• Improve website, SEO and GEO performance for high-intent traffic.
• Track campaign performance from impressions to MQLs and derive actions.

Skills

Digital marketing

Marketing automation

CRM platforms

Google Analytics 4

SEO

Content creation

LinkedIn advertising

Email marketing

Data analysis

English communication

Tools

HubSpot

Salesforce

Microsoft Dynamics

Sitecore

Google Ads

LinkedIn Campaign Manager

Hotjar

Job description

About the role

Are you a versatile marketer who enjoys connecting brand awareness with sales pipeline growth? We are looking for a proactive, analytical Digital Marketing Specialist to join our team. If you are equally comfortable building email workflows, launching LinkedIn advertising campaigns, and writing compelling GEO-optimised articles, this could be the role for you. You will lead a broad range of digital marketing initiatives focused on generating high-quality B2B leads to support our marketing and sales teams primarily in Wood and Energy business. Your work will help accelerate growth and build demand for Stora Enso’s products and solutions through data-driven, customer-centric digital marketing. As a Digital Marketing Specialist, you will develop and optimise digital campaigns, channels, and marketing automation activities, translating insights into actions that support commercial success and deepen customer engagement. Your will be part of our Digital engagement team and collaborate closely with colleagues across Group functions and business areas.

Your key responsibilities

• Optimise the digital customer journey: Help to develop and improve our digital marketing ecosystem, using data, technology, and customer insights
• Manage multi-channel campaigns: Plan, execute, and optimise digital marketing campaigns across channels with support of external vendors (social, search, web, email and occasionally webinars and other events).
• Generate and nurture leads: Build, manage, and optimise automated email marketing and lead-generation programmes that create new business opportunities and strengthen customer engagement.
• Create compelling content: Write and coordinate engaging brand-aligned content for our website, social media, email marketing, and other digital channels.
• Improve website, SEO, and GEO performance: Continuously develop our marketing related website content and optimise it for search engines and AI-powered discovery to attract high-intent commercial traffic.
• Track and improve performance: Monitor campaign and channel effectiveness—from impressions to marketing-qualified leads—and turn data into actionable insights and recommendations for the team.

What we are looking for

• Minimum of four years of experience in a broad marketing role, ideally in an international B2B environment.
• A strong understanding of digital marketing strategies, channels, and tools, and the ability to develop solutions that respond to evolving customer needs and digital behaviours.
• A data-driven mindset and the ability to analyse performance metrics, translate data into clear recommendations.
• Experience in knowledge sharing, with the confidence to communicate insights that educate the organisation and build stakeholder buy-in.
• Strong content creation skills, with the ability to plan, produce, and adapt compelling content for websites, social media, email marketing, and other digital channels.
• Proven experience in planning, managing, and optimising the performance of digital channels and multi-channel marketing campaigns using data.
• Practical experience with the following tools and platforms: Marketing automation and CRM platforms (e.g. HubSpot, Salesforce, and Microsoft Dynamics), including campaign execution, lead nurturing, email marketing, and performance tracking.
• Analytics tools (e.g. Hotjar and Google Analytics 4).
• Content management systems (e.g. Sitecore) for creating, managing, and optimising digital content.
• Paid media platforms (e.g. LinkedIn Campaign Manager and Google Ads).
• Hands-on experience using AI-powered tools to improve content creation, campaign optimisation, customer insights, and marketing efficiency, together with sound judgement and a responsible approach to data, quality, and brand integrity.
• Excellent written and spoken English.
• Knowledge of Swedish, Finnish, or German is an advantage.

As a person, you don't get stuck in problems, you're more interested in solving them. Analytical and curious, you enjoy connecting dots, spotting opportunities and turn ideas into action. You thrive in fast-moving environments where priorities evolve, multiple projects run in parallel and collaboration is key. With one foot in strategy and the other in execution, you help turn ambitions into outcomes.

About Stora Enso

Join the Renewable Materials Company Stora Enso is a global leader in renewable materials with a strong focus on packaging. Our purpose is to replace non-renewable materials with renewable solutions. Together with our customers, we design and deliver competitive, high-quality packaging materials and solutions, made from fresh and recycled fibers, accelerating the transition to a circular bioeconomy. Stora Enso has approximately 19,000 employees. At Stora Enso you will join forces with around 19,000 colleagues – a wide range of people with a diverse set of backgrounds and skills, all focused on the potential of biomaterials, paper, packaging and wooden construction. This is your chance work at the intersection of sustainability, innovation, and profitability, contributing to digital solutions that deliver impactful business performance. Everyday. Watch our film: Be part of a nature positive future Read more about working at Stora Enso: Who we are - Careers | Stora Enso

Benefits

We offer You will be part of our diverse working culture which supports you in exploring new perspectives and developing professionally. You will contribute to a more sustainable world, as sustainability and innovation are at the core of our strategy. To keep you going safely, we support your physical and mental well-being.

• Career growth opportunities within an international organisation
• Access to modern technologies and digital tools
• Professional development opportunities
• Hybrid work options and flexible working hours
• Inspiring, sustainable, and innovation-driven work environment

Application deadline: no later than Oct 30th, 2026.

Satu Bates ([e-mail]) is happy to answer your questions about the position.

Welcome to work in the renewable materials company! Are you curious and would like to work with innovation in renewable products? Our purpose "Do good for people and the planet. Replace non-renewable materials with renewable products" underpins our belief that everything that can be made with fossil-based materials today can be made from a tree tomorrow, and highlights Stora Enso’s opportunity to contribute to a greener economy.

By joining us, you will contribute towards a more sustainable world, as we believe that anything made from fossil-based materials today can be made from a tree tomorrow. With our values in Stora Enso, "Lead and Do what’s right", we expect high performance, speed and agility in every part of our organization. Safety and wellbeing are our top priority every day. We inspire you to lead your growth and to set the ambition high. We believe diversity strengthens our competitiveness and contributes to better decision-making. Diverse working teams help us to explore different perspectives and challenge our way of thinking. We work actively to increase diversity in the workplace and welcome applicants from diverse backgrounds. Stora Enso is an equal opportunity employer and follows non-discriminatory practices.

Based on the location and level of the position the normal recruitment process could in addition entail, video interview, aptitude tests, and pre-employment actions such as background checks, references, health check-up and drug test as part of the final stages. You will be informed to what is applicable to the role during the recruitment process.