Amazon Ads and Promotions Manager (No Agencies)

eBrands; Helsinki; On-site; EUR 60,000 - 90,000; Full time

Job summary

eBrands in Helsinki is seeking a growth-focused Amazon ads lead responsible for a portfolio of consumer brands across Europe and North America. You’ll own day-to-day management of Sponsored Products, Sponsored Brands, Sponsored Display, DSP and AMC, building a single funnel per brand and collaborating with cross-functional teams.

You’ll design quarterly ad plans, optimize TACOS and ROAS, automate repetitive tasks with Claude, and drive strategy and scalable growth through data-driven

Qualifications

• 5+ years of hands-on Amazon PPC scaling brand-owner or private-label accounts with demonstrable results.
• Strong expertise in Sponsored Products, Sponsored Brands and Sponsored Display; DSP and AMC exposure a bonus.
• Experience with rules, bulk sheets, bid tools or the Ads API.
• Commercial understanding of how spend, price, deals, conversion and stock drive TACOS and margin.
• AI tooling understanding and appetite to build with Claude for automation.

Responsibilities

• Own advertising for your brand group end to end: budget, growth plan, and ad-driven sales and profit targets.
• Develop a quarterly ad plan per brand, propose targets and spend, report results, scale/fix/stop decisions.
• Build full-funnel campaigns around launches, deals and seasonal peaks.
• Lead automation on accounts (rules, bid/budget controls, harvesting, negation) and fix logic when needed.
• Plan launches for new products and marketplaces and manage lifecycle for mature ASINs.
• Use AMC and Brand Analytics to guide budget allocation.
• Collaborate with cross-functional teams and drive AI-native automations (Claude) to scale growth.

Skills

Amazon PPC

Sponsored Products

Sponsored Brands

Sponsored Display

DSP

AMC

AI Automation

English fluency

Tools

Ads API

Bulk sheets

Rules engine

Claude AI integration

Job description

Own Amazon advertising for your own group of consumer brands: the budget, the plan and the result. We build automation to drive the repetitive bid work, so that your time goes into strategy, execution and growth.

About eBrands

eBrands is a commerce operator and growth platform headquartered in Helsinki, scaling consumer brands across D2C, global marketplaces and retail in Europe and North America. We run execution end to end for brands we own and brands we operate for partners, on top of our own AI and data platform, Apollo.

We hire for a growth mindset: we test, iterate and scale, and we're building a team where everyone helps to write the playbook through continuous learning and experimentation to build Amazon Ads performance that is industry leading.

The role

You'll be the single owner of advertising for a group of brands across European and North American marketplaces. You'll own and drive the performance. You'll run Sponsored Products, Sponsored Brands and Sponsored Display day to day, add DSP and AMC where they pay off, and connect it all into one funnel per brand. You'll work day to day with both your Amazon brand portfolio team and also with multiple other teams in our organisation such as our D2C team, B2B team, Supply Chain team, finance team and more.

What you’ll own

• Advertising for your brand group end to end: ad budget, growth plan, and the ad-driven sales and profit result within TACOS, ACOS, ROAS and profit targets
• A quarterly ad plan per brand, agreed with the Channel Manager. You propose targets and spend, report against them, and decide what to scale, fix or stop
• Full-funnel campaigns built around launches, deals and seasonal peaks
• The automation on your accounts (rules, bid and budget controls, harvesting, negation), including fixing the logic when it's wrong
• Launch plans for new products and marketplaces, and lifecycle management for mature ASINs
• Using AMC and Brand Analytics to decide where the next euro goes
• Building workflows, skills and automations with Claude - we're looking for team members who are or want to be AI native to build real automation so that they can automate away the repetitive stuff and focus on driving strategy and growth

The key things we're looking for

• 5+ years of hands-on Amazon PPC scaling brand-owner or private-label accounts with results you can demonstrate (non-negotiable)
• Strong Sponsored Products, Sponsored Brands and Sponsored Display skills, DSP and AMC exposure is a bonus -> and a desire to expand your knowledge to build a high performing Amazon Ads funnel
• Experience with rules, bulk sheets, bid tools or the Ads API
• A commercial grip on how spend, price, deals, conversion and stock drive TACOS and margin
• AI tooling understanding and an appetite to build with Claude (ideally you have already built your first automations)
• Full professional fluency in English
• A growth mindset: you treat misses as data and keep raising your own bar. We want people who are willing to experiment, aren't afraid to fail, and who can use those experiments to learn and use that information to continually grow their skillsets.

Nice to have: experience with managing multiple brands, off-Amazon traffic management, and SQL for AMC.