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Marketing Director - UAE
Job summary
A leading building solutions firm is seeking a Marketing Director to drive product marketing strategies. The ideal candidate has over 8 years of experience in the construction materials sector and excellent leadership skills. This role involves relocating to Dubai and requires proficiency in product positioning and market development.
Qualifications
- 8–10+ years of progressive marketing experience in construction materials or industrial manufacturing sectors.
- Demonstrated success in product marketing and brand strategy.
- Strong business acumen and ability to communicate technical products effectively.
Responsibilities
- Lead the strategic planning and execution of product marketing initiatives.
- Define product positioning and go-to-market strategies.
- Collaborate with Product Development, Sales, and Operations.
Skills
Education
Our client has a strong reputation for delivering high-quality, innovative building solutions across the globe and is now entering a new phase of growth. As the Marketing Director, you will lead the development and execution of integrated product marketing strategies that drive market share, customer engagement, and long-term brand equity.
THIS ROLE WILL INVOLVE RELOCATION TO DUBAI.
- Lead the strategic planning and execution of product marketing initiatives across key product lines in construction materials.
- Define product positioning, value propositions, and go-to-market strategies aligned with commercial objectives.
- Collaborate closely with Product Development, Sales, and Operations to ensure strong alignment between market needs and product innovation.
- Spearhead market intelligence efforts—monitoring trends, customer insights, and competitor activity to guide decision-making.
- Oversee campaign planning, content development, and channel strategy (including digital, events, and trade marketing).
- Manage and develop a high-performing marketing team and agency partners.
- Monitor performance metrics and optimize strategies to maximize ROI.
- 8–10+ years of progressive marketing experience, including leadership roles within the construction materials or industrial manufacturing sectors.
- Demonstrated success in product marketing, brand strategy, and market development.
- Strong business acumen with the ability to communicate technical products in commercially compelling ways.
- Excellent leadership, stakeholder management, and cross-functional collaboration skills.
- Degree in Marketing, Business, Engineering, or a related field; MBA is an advantage.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.