Trade Marketing & Category Specialist

TOLSA; Madrid; Sur place; EUR 42 000 - 64 000; Plein temps

Résumé du poste

Tolsa is seeking a Trade Marketing & Category Specialist to join our Pet Care business and support category and commercial initiatives across markets. This hands-on role requires 3-5 years in Trade Marketing or related fields, collaborating with Sales, Marketing and Finance to translate priorities into practical tools and activations.

You will work in an international environment, adapting initiatives to local markets.

Qualifications

• Degree in Marketing, Business Administration, Economics or related field.
• 3-5 years of professional experience in Trade Marketing, Category Management, Shopper Marketing or related roles.
• Experience in FMCG, Consumer Goods, Retail or Pet Care sectors is valuable.

Responsabilités

• Support development and implementation of category plans across Pet Care markets.
• Analyse category, customer, consumer and competitor information to identify opportunities and trends.
• Prepare category analyses, customer presentations and market updates.
• Monitor category performance and support business reviews.
• Coordinate trade marketing activities and customer activation plans.
• Track activation results and support pricing analysis and market positioning.
• Develop sales presentations and selling stories for customers.

Connaissances

Trade marketing

Category management

Shopper marketing

Sales development

Commercial excellence

Formation

Bachelor’s degree in Marketing, Business Administration, Economics

Description du poste

About the role

We are looking for a Trade Marketing & Category Specialist to join our Pet Care business and support the development and execution of category and commercial initiatives across different markets.

This is a hands-on specialist role, ideal for someone with 3-5 years of experience in Trade Marketing, Category Management, Shopper Marketing, Sales Development or a similar commercial function, who is looking to continue developing their career in an international environment.

Working closely with Sales, Marketing, Finance and local teams, you will help translate commercial and category priorities into practical tools, customer activations and market initiatives.

What will you do?

Category & Market Analysis

• Support the development and implementation of category plans across Pet Care markets.
• Analyse category, customer, consumer and competitor information to identify opportunities and market trends.
• Prepare category analyses, customer presentations and market updates.
• Monitor category performance and support regular business reviews.

Trade Marketing & Activation

• Support the development and coordination of trade marketing activities and customer activation plans.
• Coordinate promotional activities, point-of-sale materials, customer campaigns and in-store activations.
• Work with local teams to ensure initiatives are adapted to their market and customer needs.
• Track results and support the analysis of activation effectiveness.
• Support Sales Executives and Sales Analysts with pricing analysis and implementation.
• Monitor market positioning, competitor pricing and promotional activity.
• Prepare analyses and information to support commercial decision-making.
• Develop sales presentations, category reviews, selling stories and other customer-facing materials.

Market Execution

• Work closely with local Sales teams to support the execution of category and trade marketing initiatives.
• Support the preparation of customer meetings, trade fairs and commercial events.
• Coordinate category and trade marketing tools and materials for local markets.

Business & Process Support

• Support cross-functional projects together with Sales, Marketing, Finance, Supply Chain and Innovation.
• Coordinate selected marketing suppliers and support purchase orders and budget tracking.
• Identify opportunities to simplify and improve day-to-day commercial and marketing processes.
• Provide category and commercial support to New Business initiatives when required.

Who will you work with?

You will collaborate regularly with:

• Sales Teams: Sales Executives and Sales Analysts.
• Marketing: Brand Specialist and Head of Marketing.
• Finance: supporting pricing, profitability and promotional analysis.
• Local Market Teams: adapting initiatives to customer and market needs.
• New Business & Innovation: providing category and market insights for new opportunities and product initiatives.

What are we looking for?

• Degree in Marketing, Business Administration, Economics, Trade Marketing or a related field.
• Around 3-5 years of professional experience in Trade Marketing, Category Management, Shopper Marketing, Sales Development, Commercial Excellence or a related role.
• Experience in FMCG, Consumer Goods, Retail, Pet Care or similar sectors would be valuable.
• Good analytical skills and confidence working with commercial and market data.
• Comfortable preparing presentations and turning data into clear commercial recommendations.
• Ability to work collaboratively with Sales, Marketing and other cross-functional teams.
• Organised, proactive and comfortable managing several initiatives at the same time.
• Good communication skills and a practical, business-oriented mindset.
• English suitable for working in an international environment.

In addition, TOLSA is firmly committed to equal opportunities, diversity, and inclusion. Our recruitment processes promote equality between women and men and focus on recognising the talent and professional capabilities of every individual, regardless of their background or any other personal or social circumstances.

What we think will make you successful?

You don't need to be a senior marketing expert... We are looking for someone who already has a solid foundation in trade marketing, category or commercial activities and wants to continue developing their expertise while gaining exposure to different markets and functions.