Trade & Digital Marketing Lead

Beko Europe; Barcelona; Híbrido; EUR 42.000 - 61.000; Jornada completa

Descripción de la vacante

Beko Europe is seeking a Barcelona-based Marketing professional to develop and implement Trade and Digital Marketing plans in collaboration with the Marketing team, Sales, and End Users. The role blends on-site and remote work to support strategic objectives and brand growth.

You will drive dealer-focused strategies, coordinate with agencies, optimize brand awareness across digital ecosystems, and collaborate closely with Brand & Product teams to deliver measurable business results.

Formación

• Bachelor's or master's degree in marketing or a related field.
• 2-5 years experience; durable goods or FMCG preferred; prior Trade Digital marketing role valued.
• Fluent in English and Spanish.
• Able to work with diverse systems and adapt to new technologies.

Responsabilidades

• Guarantee development and implementation of Brand Trade and Digital Marketing Plans in coordination with Marketing, Sales and End Users.
• Evaluate, plan and execute strategy across key dealers; activate Trade and Digital Marketing initiatives with agencies and partners.
• Identify opportunities to optimize Brand Authority (Awareness, Consideration, Familiarity) through strategic and tactical actions at Trade and Product levels.
• Support integration of Brand initiatives into Online/Inshop plans to boost Brand journey.
• Follow Digital Marketing ecosystems, Branded Content, GEO/SEO/SEM, and Paid/Own/Earned media strategies.
• Provide proactive support for Marketing Dept needs and plans.
• Maintain close contact with Brand & Product teams.

Conocimientos

Digital marketing

Trade marketing

Brand management

SEO/SEM

B2B events

Educación

Bachelor's degree in marketing

Descripción del empleo

Hybrid working with 4 days per week in our Barcelona office and remote working 1 day per week.

Your responsibilities

• Located in Barcelona, main responsibilities will be to guarantee development and implementation of Beko Europe Brands Trade and Digital Marketing Plans , in coordination with other Marketing disciplines, supporting overall business plans, Sales Team and other related initiatives related with End Users according to Strategic Company objectives and Marketing Director guidelines.
• Be responsible for evaluation, planning and execution overall strategy across key dealers on the Market, activating all Trade&Digital Marketing initiatives, with agencies and partners, to guarantee Brand Growth Journey, supporting each business dynamics.
• Identify new opportunities to optimize Brand Authority: Awareness, Consideration and Familiarity, to position them in an upper level, by deployment of strategic and tactical actions at Trade and Product level.
• Capabilities to support integration of Brand initiatives into Online/Inshop plans to boost Brands journey.
• Strong skills to follow Digital Marketing and Website’s eco-systems, Branded Content, GEO/SEO/SEM, B2B Events activations as especially Paid&Own&Earned Digital Media strategies.
• Proactive Support for all Marketing Dpt needs and plans.
• Close contact with Brand & Product teams.

About you

• Bachelor’s or master’s degree in marketing or a related field
• 2-5 years Experience, highly appreciated in Durables Goods or FCMG markets; prevoius Trade Digital marketing role is valuable
• Fluent in English and Spanish
• Proven ability to work effectively with diverse systems and quickly adapt to new technologies

What we offer

• A dynamic, international working environment.
• A role with direct impact on commercial decision-making.
• Close collaboration with other internal teams.
• Opportunities to develop your analytical, commercial and stakeholder-management skills.
• A culture that encourages ownership, initiative and continuous improvement.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion.