Strategic Creative & Campaign Lead

Vueling Airlines SA; Viladecans; On-site; EUR 65,000 - 90,000; Full time

Job summary

Vueling Airlines, part of the IAG Group, is seeking a highly creative and strategic Creative & Campaign Manager to lead global marketing campaigns across markets. You will coordinate internal teams and external agencies to develop innovative campaigns that boost brand awareness and engagement.

This role requires strong project management, data-driven decision making, and a deep understanding of multichannel marketing across social, digital, and traditional channels.

Qualifications

• +10 years’ experience in brand management and campaigns.
• Experience leading creative teams and coordinating with external agencies.
• Experience in coordinate international projects with market variety.
• Strong planning and multichannel campaign execution experience.
• Strong data analysis to optimize performance and guide decisions.

Responsibilities

• Lead the creative team and external agencies.
• Co‑develop and execute global marketing plans for all markets and channels.
• Coordinate brand campaigns across departments and partners.
• Brainstorm and create compelling concepts aligned with brand messages.
• Manage budgets, timelines and resources for campaigns.
• Drive 360 marketing strategies to meet business objectives and leads.
• Analyze campaign performance data to optimize future campaigns.
• Align media/content strategies with overall brand strategy.
• Identify suitable channels for campaigns with media partners.
• Create a central design/content hub and optimize processes for ROI.

Skills

Leadership

Cross-functional

Data analysis

Campaign management

Storytelling

Collaborative

Adaptability

Education

Bachelor’s degree in PR & Advertising

Master’s degree in Brand Marketing

Tools

Instagram

TikTok

Job description

Vueling Airlines, part of the IAG Group, is seeking a highly creative and strategic Creative & Campaign Manager to lead global marketing campaigns across markets. You will coordinate internal teams and external agencies to develop innovative campaigns that boost brand awareness and engagement.

This role requires strong project management, data-driven decision making, and a deep understanding of multichannel marketing across social, digital, and traditional channels.