CREATIVE & CAMPAIGNS MANAGER

Vueling Airlines SA; Viladecans; On-site; EUR 65,000 - 90,000; Full time

Job summary

Vueling Airlines, part of the IAG Group, is seeking a highly creative and strategic Creative & Campaign Manager to lead global marketing campaigns across markets. You will coordinate internal teams and external agencies to develop innovative campaigns that boost brand awareness and engagement.

This role requires strong project management, data-driven decision making, and a deep understanding of multichannel marketing across social, digital, and traditional channels.

Qualifications

• +10 years’ experience in brand management and campaigns.
• Experience leading creative teams and coordinating with external agencies.
• Experience in coordinate international projects with market variety.
• Strong planning and multichannel campaign execution experience.
• Strong data analysis to optimize performance and guide decisions.

Responsibilities

• Lead the creative team and external agencies.
• Co‑develop and execute global marketing plans for all markets and channels.
• Coordinate brand campaigns across departments and partners.
• Brainstorm and create compelling concepts aligned with brand messages.
• Manage budgets, timelines and resources for campaigns.
• Drive 360 marketing strategies to meet business objectives and leads.
• Analyze campaign performance data to optimize future campaigns.
• Align media/content strategies with overall brand strategy.
• Identify suitable channels for campaigns with media partners.
• Create a central design/content hub and optimize processes for ROI.

Skills

Leadership

Cross-functional

Data analysis

Campaign management

Storytelling

Collaborative

Adaptability

Education

Bachelor’s degree in PR & Advertising

Master’s degree in Brand Marketing

Tools

Instagram

TikTok

Job description

At Vueling, we connect people, places and opportunities

As part of the IAG Group, we are one of Europe’s leading airlines, serving around 250 routes across 30 countries and welcoming millions of customers every year. With more than 5,000 employees, Vueling is the only European airline recognized as a Top Employer for three consecutive years. Driven by innovation, collaboration, and a commitment to sustainability, we are shaping the future of aviation while creating an environment where our people can grow, contribute, and make an impact.

Mission

We are seeking a highly creative and strategic Creative & Campaign Manager to join our team. The ideal candidate will be responsible for developing and executing innovative marketing campaigns that drive brand awareness, engagement and leads.

This role requires a blend of creative thinking, project management skills and a deep understanding of marketing channels and platforms.

Tasks & responsibilities

• Lead & coordinate Vueling’s creative team (designers, accounts, media specialists, copy writers…) plus, external agencies (advertising & media).
• Co‑develop and execute the global marketing plan for all markets and channels based on input from the markets, stakeholders, and the marketing areas
• Coordinate the execution of brand and corporate campaigns involving multiple departments: partnerships & activations, social media, communications, PA, Sustainability…
• Brainstorm and create compelling creative concepts and content aligned with the brand messages and target audience.
• Lead creatives agencies and be responsible for all the content produced and delivered across all channels and markets (considering ATL, BTL, promotions, digital assets…).
• Manage campaign budgets, timelines, and resources to ensure projects are delivered on time, focused and within budget.
• Drive and follow the implementation of 360 marketing strategies that meets business objectives, drives new leads & improve the brand health.
• Work closely with Brand Strategy team to analyze campaign performance data to optimize future campaigns.
• Align media and content strategies with the overall communication and brand strategy.
• Identify the most suitable channels and platforms for each campaign together with the media specialist and media agencies.
• Create the design content hub inside Vueling as a creative, design and production unit for the whole company with the help of the Creative Lead. Focus on process and cost optimization while maximizing ROI return, via innovative tools like IA.
• Ensure a great storytelling through the campaign, calendar and actions.
• Direct photography and video sessions and collaborate on their retouching,
• Work closely together with other stakeholders (CRM, Sales, Commercial Strategy, Communications, Public Affairs, Customer, etc) to maximize consistency and alignment in messaging towards customers.
• Create assets for internal and external activations and promotions. Work with Revenue Management to identify marketing opportunities to support revenue and load factors targets.
• Define key brand and campaign KPIs, evaluating their impact and engagement.
• Make strategic branding decisions based on analysis of results and industry trends.

Academic background

• Bachelor’s degree in PR & Advertising, Marketing, Communication, or related fields.
• Master’s degree in Brand Marketing, Marketing Management, MBA or related areas.
• Proficient in English.

Experience

• +10 years’ experience in brand management, developing successful campaigns & strategies for relevant brands.
• Experience in Brand or Advertising agencies will be mostly appreciated it.
• Proven experience in leading and managing creative teams and collaborating with external agencies.
• Ability to coordinate international projects, with cultural sensitivity and adaptability to different markets.
• Experience in planning and executing multichannel campaigns.
• Strong data analysis and metrics skills, using insights to optimize performance and guide strategic decisions.
• Excellent oral and written communication skills, with the ability to present the marketing actions and report results effectively within the organization.
• In-depth knowledge of campaign trends and best practices, including account management on platforms like Instagram and TikTok.
• Creativity and strategic thinking, with a focus on content planning aligned with the brand identity.
• Collaborative mindset and results-oriented attitude, with a willingness to actively engage in team projects.

Skills

• Proactive leader, able to make things happen. Capable of driving initiatives forward, taking ownership, and turning ideas into actionable results while inspiring others to follow through and achieve shared goals.
• Collaborative Team Player. Ability to work cross-functionally with communication, performance and product teams, as external partners, to develop and execute integrated campaigns.
• Driven by adaptability and innovation. Ability to stay ahead of marketing campaign trends, adapt to new tools and implement creative strategies to keep Vueling at the forefront of digital engagement in the airlines space/ category.
• Results-Oriented. A proactive, data-driven mindset with the ability to track KPIs and optimize strategies based on insight to drive engagement, growth and cost optimization.

Vueling Values

Our values are what we believe in, what we stand for and how we behave.

• Make it happen
• Make it better
• Make it safe
• Make it cost-focused
• Make it customer-oriented
• Win together

Vueling is committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other status.