Spain Sales Lead (6-Month FTC)

innocent drinks; Madrid; On-site; EUR 60,000 - 70,000; Full time

Benefits offered by this job

Free smoothies

Job summary

innocent is seeking a commercially driven Sales Manager to join us in Madrid on a 6‑month fixed‑term contract. You’ll help lead our Spain commercial agenda, grow our business with key customers, and shape the future of innocent in the market.

You’ll balance strategic thinking with hands‑on execution, manage national accounts, pricing, promotions and launches, and lead two Key Account Managers, working closely with Marketing, Supply and Logistics to deliver profitable growth.

Qualifications

• Strong commercial experience within FMCG or a similar consumer goods environment.
• Solid understanding of major retailers and/or Foodservice customers.
• Experience managing commercial negotiations, customer plans and P&Ls.
• Proven people management and coaching experience.

Responsibilities

• Manage strategic national accounts across Grocery and Foodservice (e.g., Carrefour, El Corte Inglés, Alcampo) and distributors in Canary Islands.
• Own customer plans, pricing, commercial terms, promotions, launches and activations.
• Manage customer P&Ls and drive profitable growth through strong commercial performance.
• Identify and develop new business opportunities with national and regional customers and distributors.
• Lead, coach and develop two Key Account Managers with regular feedback and clear priorities.
• Support the team during customer negotiations and unlock opportunities.
• Lead the external field sales operation and ensure in-store execution excellence.
• Monitor sales performance, identify risks and opportunities, report results to senior stakeholders.
• Collaborate with Marketing to align customer plans, campaigns, launches and activations.
• Coordinate with Supply and Logistics to build reliable forecasts and ensure product availability.
• Manage external partners, budgets and operational topics to support the Spanish business.

Skills

Commercial FMCG experience

Retailer/foodservice knowledge

Negotiations & P&L management

People management

Analytical thinking

Stakeholder management

Strategic & hands-on execution

Spanish & English fluency

Job description

innocent is seeking a commercially driven Sales Manager to join us in Madrid on a 6‑month fixed‑term contract. You’ll help lead our Spain commercial agenda, grow our business with key customers, and shape the future of innocent in the market.

You’ll balance strategic thinking with hands‑on execution, manage national accounts, pricing, promotions and launches, and lead two Key Account Managers, working closely with Marketing, Supply and Logistics to deliver profitable growth.