Social Media Manager

Mandarin Oriental Hotel Group Limited; Son Caliu; Presencial; EUR 42.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Learning & Development

MOstay benefits

Health & Wellness

Descripción de la vacante

Mandarin Oriental Punta Negra, Mallorca, is seeking a Social Media Manager to develop and implement social media strategies to boost online presence and support marketing and sales across its resort and outlets. The role collaborates with multiple departments to craft storytelling that aligns with the brand.

The ideal candidate has a marketing background, at least two years in a similar role within luxury hospitality, strong English and Spanish, and excellent writing and project management

Formación

• Bachelor’s degree in Marketing, eCommerce Management, or a related field.
• Minimum of 2 years of solid experience in a similar role, preferably within the luxury hospitality sector (resort experience is considered a plus).

Responsabilidades

• Design and implement the hotel’s social media and e-commerce strategy with KPIs.
• Plan creative, targeted social media activity and campaigns.
• Stay informed of upcoming trends in social media.
• Research and develop new ways to leverage social content to improve performance.
• Set KPIs for social media agencies and manage all the resort’s social channels.
• Conduct competitive analysis and provide content recommendations.
• Oversee all social media accounts for the resort and its F&B outlets, leading community management and daily engagement.
• Prepare and implement the annual social media content strategy in accord with brand.
• Plan and execute social media influencer campaigns with local and international influencers/PR agency.
• Collaborate to create and execute social media campaigns that generate leads and drive traffic and engagement.
• Prepare monthly social media reports for distribution to department heads and executive committee.
• Work with various departments to produce quality content for social media.
• Write, commission, and edit materials for key hotel audiences across platforms.
• Plan, organize and oversee photography/video sessions.

Conocimientos

Communication

Writing

Project management

Attention to detail

Creativity

Bilingual English/Spanish

Educación

Bachelor’s degree in Marketing or related field

Descripción del empleo

Mandarin Oriental Punta Negra, Mallorcaislooking for aSocial MediaManagerto join ourSales & MarketingTeam.

Are you a master of craft?Do you thrive in a team that succeeds together,demonstratingintegrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the most luxurious hotels, resorts and residenceslocatedin prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilstrepresentingthe verycutting-edgeof luxury experiences.

Set against the stunning backdrop of Puerto Portals, Mandarin Oriental PuntaNegra pulses with the vibrant spirit ofMallorca.Here,subtleand emotional luxury seamlessly blend with the island’s natural beauty and energy, offering a place where inspiration flows effortlessly.Celebrate the essence ofMallorcathrough bespoke experiences, dynamic culinary journeys, and rejuvenating wellness - each designed to immerse you in the island’s vibrant atmosphere and extraordinary offerings.

About the job

Based at Mandarin Oriental Punta Negra, Mallorca,astheSocial MediaManager, you willbe responsible fordeveloping and implementing social media strategiesin order toincrease online presence and improve marketing and sales efforts of theresortand its outlets. This position works closely withdifferent departmentsto develop andexecute thestory tellingat the resort.

AsSocial MediaManager, you willberesponsibleforthe following duties:

• With the guidance of the Director of MarketingCommunications,designandimplementthe hotel’s social media and e-commerce strategy with KPIs.

• Proactively plan creative, compelling, and targeted social media activity and campaigns.

• Stay informed of upcoming trends and developments within the field of social media.

• Research and develop new ways toleveragesocial content to improveperformance.

• Setting KPIs for social media agencies and using relevant social media monitoring tools to manageallthe resort’s social channels.

• Conduct competitiveanalysis ofstudies on competition and provide recommendations on content changes for the resort’s social channels.

• Oversee and manage all social media accounts for the resort, including each F&B outlet, while leading community management strategies and daily engagement for every account.

• Prepare and implement the annual social media content strategy in accordancetobrand.

• Plan and execute social media influencer campaigns, working closely with local and/or international influencers / KOLs and with the Public Relationsagency.

• Collaboratecreate and execute social media campaigns that will generate leads, drive qualitytrafficand fans/follower’sengagement.

• Prepare monthly reports on social media for distribution to department heads and executivecommittee.

• Work closely with various departments to produce quality content for social media.

• Writing, commissioning, and editing materials for a range of keyhotelaudiences for use across all social media platforms.

• Plan, organize and oversee all social media photography / videography sessions.

AsSocial MediaManager, weexpectfrom you:

Experience and education

• Bachelor’s degree in Marketing, eCommerce Management, ora relatedfield.

• Minimum of 2 years of solid experience in a similar role, preferably within the luxury hospitality sector (resort experience is considered a plus).

Technical Skills

• Excellent communication skills with an articulate and compelling communication style.

• Strong writing ability, capable of adapting tone and style to different audiences and communication platforms.

• Proven project management skills with a demonstrated ability to manage multiple priorities effectively.

• Strong attention to detail andorganisationalskills.

• Creative mindset with the ability to think innovatively and work with flair and imagination.

• Strong communicationskills in English and Spanish, both written and spoken.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.

• MOstay. When you work as hard as our colleagues do,it’simportant to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. TheMOstayprogramme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.

• Health & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

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