Social Media Manager

Mandarin Oriental; Calviá; Presencial; EUR 40.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

MOstay programme

Learning & Development

Health & Wellness

Descripción de la vacante

Mandarin Oriental Punta Negra, Mallorca invites applications for a Social Media Manager to develop and implement social media strategies to boost online presence and support marketing and sales for the resort and its outlets.

Based at the resort, you will work with multiple departments to tell the brand story, plan campaigns, manage all social channels, and lead influencer collaborations with local and international partners.

Formación

• Bachelor’s degree in Marketing, eCommerce Management, or a related field.
• Minimum of 2 years of solid experience in a similar role, preferably within the luxury hospitality sector.

Responsabilidades

• Design and implement the hotel’s social media and e-commerce strategy with KPIs.
• Plan creative, targeted social media activity and campaigns.
• Stay informed of upcoming trends in social media.
• Develop new ways to leverage social content to improve performance.
• Set KPIs for social media agencies and manage all resort social channels.
• Conduct competitive analysis and recommend content changes.
• Oversee all social media accounts, including F&B outlets, and lead community management.
• Prepare and implement the annual social media content strategy per brand.
• Coordinate influencer campaigns with local/international influencers and PR teams.
• Collaborate to generate leads, drive traffic, and boost follower engagement.
• Prepare monthly social media reports for department heads and executive committee.
• Work with departments to produce high-quality social content.
• Plan and oversee social media photography and videography sessions.

Conocimientos

Strong writing

Excellent communication

Project management

Attention to detail

Creative mindset

English (written & spoken)

Spanish (written & spoken)

Educación

Bachelor’s degree in Marketing / related field

Descripción del empleo

Mandarin Oriental Punta Negra, Mallorca is looking for a Social Media Manager to join our Sales & Marketing Team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Set against the stunning backdrop of Puerto Portals, Mandarin Oriental Punta Negra pulses with the vibrant spirit of Mallorca. Here, subtle and emotional luxury seamlessly blend with the island’s natural beauty and energy, offering a place where inspiration flows effortlessly. Celebrate the essence of Mallorca through bespoke experiences, dynamic culinary journeys, and rejuvenating wellness - each designed to immerse you in the island’s vibrant atmosphere and extraordinary offerings.

About The Job

Based at Mandarin Oriental Punta Negra, Mallorca, as the Social Media Manager, you will be responsible for developing and implementing social media strategies in order to increase online presence and improve marketing and sales efforts of the resort and its outlets. This position works closely with different departments to develop and execute the story telling at the resort.

As Social Media Manager, you will beresponsiblefor the following duties:

• With the guidance of the Director of Marketing Communications, design and implement the hotel’s social media and e-commerce strategy with KPIs.


• Proactively plan creative, compelling, and targeted social media activity and campaigns.


• Stay informed of upcoming trends and developments within the field of social media.


• Research and develop new ways to leverage social content to improve performance.


• Setting KPIs for social media agencies and using relevant social media monitoring tools to manage all the resort’s social channels.


• Conduct competitive analysis of studies on competition and provide recommendations on content changes for the resort’s social channels.


• Oversee and manage all social media accounts for the resort, including each F&B outlet, while leading community management strategies and daily engagement for every account.


• Prepare and implement the annual social media content strategy in accordance to brand.


• Plan and execute social media influencer campaigns, working closely with local and/or international influencers / KOLs and with the Public Relations agency.


• Collaborate create and execute social media campaigns that will generate leads, drive quality traffic and fans/follower’s engagement.


• Prepare monthly reports on social media for distribution to department heads and executive committee.


• Work closely with various departments to produce quality content for social media.


• Writing, commissioning, and editing materials for a range of key hotel audiences for use across all social media platforms.


• Plan, organize and oversee all social media photography / videography sessions.

As Social Media Manager, weexpectfrom you:

Experience and education

• Bachelor’s degree in Marketing, eCommerce Management, or a related field.


• Minimum of 2 years of solid experience in a similar role, preferably within the luxury hospitality sector (resort experience is considered a plus).

Technical Skills

• Excellent communication skills with an articulate and compelling communication style.


• Strong writing ability, capable of adapting tone and style to different audiences and communication platforms.


• Proven project management skills with a demonstrated ability to manage multiple priorities effectively.


• Strong attention to detail and organisational skills.


• Creative mindset with the ability to think innovatively and work with flair and imagination.


• Strong communication skills in English and Spanish, both written and spoken.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.


• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.


• Health & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

We’re Fans. Are you?