Social Media Manager

Skills Alliance; Comunidad de Madrid; Presencial; EUR 42.000 - 64.000; Jornada completa

Descripción de la vacante

Skills Alliance is seeking a Digital Content & Social Media Manager to lead the EMEA marketing team's social media strategy, content calendar, and campaigns across professional and consumer audiences in medical aesthetics.

The role blends creative storytelling with data-driven optimization, coordinating with regional marketing, sales and clinical teams, as well as agencies and distributors, to boost brand awareness, engagement and lead generation across multiple markets.

Formación

• 2–5 years' experience in social media, digital marketing or content.
• Strong content creation across written, visual and video formats.
• Experience managing social media channels and content calendars.
• Good knowledge of LinkedIn, Instagram and YouTube, plus emerging channels.

Responsabilidades

• Own and execute the EMEA social media strategy and content calendar across key digital platforms.
• Create engaging content across copy, graphics, video, customer stories and educational/clinical campaigns.
• Manage day-to-day social channels, including publishing, community engagement and social listening.
• Develop digital campaigns that engage healthcare professionals and consumers.
• Support digital lead generation and improve conversion across the customer journey.

Conocimientos

Social media management

Content creation

Storytelling

Data-driven marketing

Cross-country collaboration

English proficiency

Campaign management

Project management

Descripción del empleo

The Opportunity

An international medical aesthetics company is looking for a Digital Content & Social Media Manager to join its growing EMEA marketing team.

This is a hands-on digital marketing position with responsibility for developing engaging content and strengthening the company's social presence across EMEA.

Working across both healthcare professional and consumer audiences, you'll combine creative storytelling with data and commercial insight to increase brand awareness, grow engagement and support lead generation.

You'll work closely with regional marketing, sales and clinical teams, as well as external agencies and distributor partners, giving you exposure across multiple markets and campaigns.

What You'll Be Doing

• Own and execute the EMEA social media strategy and content calendar across key digital platforms.
• Create engaging content across copy, graphics, video, customer stories and educational/clinical campaigns.
• Manage day-to-day social channels, including publishing, community engagement, audience development and social listening.
• Develop digital campaigns that engage both healthcare professionals and consumers.
• Support digital lead generation and help improve conversion across the customer journey.
• Track social and content performance, using data and KPIs to continually improve results.
• Work with marketing, sales and clinical teams to support campaigns and new product launches.
• Collaborate with external agencies, creative partners and distributors across EMEA.
• Support CRM and marketing automation activities, helping move prospects from initial engagement through to lead nurturing.
• Contribute to wider regional marketing activity, including events, webinars, PR and other brand initiatives.

What We're Looking For

We're looking for someone who combines creativity with commercial thinking. You'll understand how to create content that gets attention, but you'll also care about what happens afterwards - engagement, leads, conversion and measurable results.

Ideally, you'll bring:

• 2–5 years' experience within social media, digital marketing or content, either agency-side or in-house.
• Strong content creation and storytelling skills across written, visual and short-form video formats.
• Experience managing social media channels and content calendars.
• Good knowledge of platforms including LinkedIn, Instagram and YouTube, alongside emerging social channels.
• Experience using social media management, scheduling and analytics tools.
• A data-driven approach and confidence using performance insights to optimise campaigns.
• Strong project and stakeholder management skills.
• The ability to work across multiple teams, countries and priorities in a fast-moving international environment.
• Fluent written and spoken English.

Experience within medical aesthetics, medical devices, healthcare, beauty or another clinically led B2B/B2C environment would be particularly relevant.

Why Consider It?

This is an opportunity to take real ownership of social and content activity across a broad international region while working within a growing medical aesthetics business.

You'll have the chance to combine content creation, digital strategy, social media and commercial marketing, rather than being limited to a purely content-production role.

For someone who enjoys being creative but also wants to see the commercial impact of their work, it offers an excellent next step within the aesthetics industry.