Senior Programmatic Revenue Architect

Wallapop; Barcelona; Hybrid; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Generous learning budget

Private health insurance

Flexible working hours

Relocation package

Holiday entitlement

Job summary

Wallapop is seeking a Yield & Programmatic Partner to drive and maximize advertising revenue through strategic inventory management, pricing optimization, and strong partner relationships while safeguarding advertiser quality standards and user experience.

The role focuses on developing yield strategies across direct, programmatic, and network channels, negotiating with partners, and collaborating with product and sales teams to optimize inventory and ad placement for Wallapop's Barcelona-based

Qualifications

• 5+ years of programmatic/AdOps/AdTech experience on publisher side.
• Strong knowledge of the programmatic ecosystem and current challenges.
• Proven experience with yield management and revenue optimization; Looker/GA knowledge.

Responsibilities

• Develop and execute yield strategies across direct sales, programmatic, and network demand channels.
• Set and optimize floor prices, waterfalls, and auction configurations to maximize revenue per impression.
• Ensure optimal revenue delivery from indirect demand sources including Open Bidding SSPs, Idealo, AdMob, and ad networks.
• Analyze inventory performance, identify revenue opportunities, and recommend optimization strategies.
• Forecast advertising revenue, manage pacing against targets, and report on performance trends.
• Negotiate rates, terms, and SLAs with programmatic partners, SSPs, and ad networks.
• Onboard and evaluate new demand sources, measuring incremental value and auction efficiency.
• Manage relationships with key programmatic buyers, agencies, and demand partners.
• Optimize demand path to reduce auction inefficiencies and maximize advertiser competition.
• Partner with Ad Tech Lead on implementation of yield strategies, testing new configurations, and troubleshooting revenue issues.
• Coordinate with sales team on inventory allocation, pricing strategies, and direct vs. programmatic balance.
• Collaborate with product team on ad placement strategy, user experience impact, and inventory roadmap.

Skills

Programmatic experience

Analytical thinking

English proficiency

Tools

Looker

Google Analytics

Job description

Wallapop is seeking a Yield & Programmatic Partner to drive and maximize advertising revenue through strategic inventory management, pricing optimization, and strong partner relationships while safeguarding advertiser quality standards and user experience.

The role focuses on developing yield strategies across direct, programmatic, and network channels, negotiating with partners, and collaborating with product and sales teams to optimize inventory and ad placement for Wallapop's Barcelona-based