Senior Programmatic Ads Lead

Ayvens

Majadahonda

On-site

EUR 60,000 - 85,000

Full time

23 hours ago

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Benefits offered by this job

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Competitive benefits

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Job summary

Ayvens in Madrid is seeking an experienced Senior Programmatic Specialist to lead and optimize programmatic media buying across DV360, Google Ads, YouTube, and more. You will drive campaigns end-to-end, align plans with business objectives, and collaborate with cross-country teams.

The ideal candidate has 4-6+ years of hands-on programmatic experience, strong analytics, and a Bachelor's degree in Marketing or related field. Fluency in English required; additional European languages a plus.

Qualifications

4-6+ years managing programmatic campaigns (DV360, Google Ads, YouTube).
Bachelor's degree in Marketing, Communication or related field.
Strong analytics, audience targeting and performance measurement.

Responsibilities

Lead planning, execution and optimization of full-funnel programmatic campaigns across Display, YouTube, DV360 and Google Ads.
Build large-scale media plans aligned with objectives and KPIs (reach, engagement, conversions, CPL, CPA).
Monitor performance, identify optimization opportunities and implement enhancements.
Act as internal expert for DV360, Campaign Manager 360 and YouTube advertising.
Collaborate with Paid Media Specialists, Analytics, Designers and Local Teams.
Produce performance reports, analyses and recommendations for stakeholders.
Drive automation and scalability while mentoring junior team members.