Yield & Programmatic Partner

Wallapop; Barcelona; Sur place; EUR 75 000 - 110 000; Plein temps

Avantages offerts par ce poste

Generous learning budget

Private health insurance

Flexible working hours

Relocation package

Holiday entitlement

Résumé du poste

Wallapop is seeking a Yield & Programmatic Partner to drive and maximize advertising revenue through strategic inventory management, pricing optimization, and strong partner relationships while safeguarding advertiser quality standards and user experience.

The role focuses on developing yield strategies across direct, programmatic, and network channels, negotiating with partners, and collaborating with product and sales teams to optimize inventory and ad placement for Wallapop's Barcelona-based

Qualifications

• 5+ years of programmatic/AdOps/AdTech experience on publisher side.
• Strong knowledge of the programmatic ecosystem and current challenges.
• Proven experience with yield management and revenue optimization; Looker/GA knowledge.

Responsabilités

• Develop and execute yield strategies across direct sales, programmatic, and network demand channels.
• Set and optimize floor prices, waterfalls, and auction configurations to maximize revenue per impression.
• Ensure optimal revenue delivery from indirect demand sources including Open Bidding SSPs, Idealo, AdMob, and ad networks.
• Analyze inventory performance, identify revenue opportunities, and recommend optimization strategies.
• Forecast advertising revenue, manage pacing against targets, and report on performance trends.
• Negotiate rates, terms, and SLAs with programmatic partners, SSPs, and ad networks.
• Onboard and evaluate new demand sources, measuring incremental value and auction efficiency.
• Manage relationships with key programmatic buyers, agencies, and demand partners.
• Optimize demand path to reduce auction inefficiencies and maximize advertiser competition.
• Partner with Ad Tech Lead on implementation of yield strategies, testing new configurations, and troubleshooting revenue issues.
• Coordinate with sales team on inventory allocation, pricing strategies, and direct vs. programmatic balance.
• Collaborate with product team on ad placement strategy, user experience impact, and inventory roadmap.

Connaissances

Programmatic experience

Analytical thinking

English proficiency

Outils

Looker

Google Analytics

Description du poste

As a Yield & Programmatic Partner you will drive and maximize Wallapop’s advertising revenue through strategic inventory management, advanced pricing optimization, and strong demand partner relationships—while safeguarding advertiser quality standards and delivering an exceptional user experience.

What You Will Do

• Develop and execute yield strategies across direct sales, programmatic, and network demand channels.
• Set and optimize floor prices, waterfalls, and auction configurations to maximize revenue per impression.
• Ensure optimal revenue delivery from all indirect demand sources including Open Bidding SSPs, Idealo, AdMob, and ad networks.
• Analyze inventory performance, identify revenue opportunities, and recommend optimization strategies.
• Forecast advertising revenue, manage pacing against targets, and report on performance trends.
• Negotiate rates, terms, and SLAs with programmatic partners, SSPs, and ad networks.
• Onboard and evaluate new demand sources, measuring incremental value and auction efficiency.
• Manage relationships with key programmatic buyers, agencies, and demand partners.
• Optimize demand path to reduce auction inefficiencies and maximize advertiser competition.
• Partner with Ad Tech Lead on implementation of yield strategies, testing new configurations, and troubleshooting revenue issues.
• Coordinate with sales team on inventory allocation, pricing strategies, and direct vs. programmatic balance.
• Collaborate with product team on ad placement strategy, user experience impact, and inventory roadmap.

What We’re Looking For

• 5+ years of experience in Programmatic, AdOps, or AdTech on the publisher side (ideally within a marketplace or large international media group).
• Strong knowledge of the programmatic ecosystem, including vendors, technologies, industry trends, and current challenges.
• Hands-on experience in yield management and programmatic revenue optimization, SSP management, and technical AdTech troubleshooting.
• Highly analytical and data-driven, with experience managing A/B tests, revenue forecasting, pricing optimization, and working with analytics tools such as Looker and Google Analytics.
• Comfortable working in a global, international environment.
• Native or near-native English proficiency (required); Spanish is a plus

Do note that all our jobs are Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals.

Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.

Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following

Perks & Benefits

• Generous individual learning budget of 2k per year
• Free office meals, lunch selection from different providers
• Group and individual English, Catalan & Spanish lessons as part of our working day
• Private Health Insurance with Alan
• Flexible working hours + intensive Fridays
• Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)
• Gym & Wellness plan, including physiotherapist in the office
• Generous referral Program & Charity Donation
• Bonus for weddings & newborns
• Monthly plan for free shipping, bumps & home-pick-up on our services
• Work anniversary Gifts and Birthday Surprises
• Contribution towards your WIFI in your monthly payroll
• One-off payment based on compensation package to go towards setting up your home office
• Relocation package (monetary support and legal advice) and visa sponsorship, if applicable
• 26 holidays per year
• TOP hardware of your choice (latest Apple or Windows)

What does the hiring process for this position look like?

**Please, note that all interviews take place remotely over hangouts.**

• Intro Call - run by Talent Acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation, and expectations. This usually takes 45-60 minutes.
• Case Study - you will be working in a case study to assess the technical skills required for the role.
• Expertise Interview - run by the core team, focusing on the hard skills and the ability to deliver in a given context. This usually takes 60-90 minutes.
• Stakeholder Interview - run by the hiring team and relevant stakeholders, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.
• Culture-Add Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes.
• Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and then be confirmed in writing.