Senior Data Insights Leader — Growth & AI Enablement

MAP; Barcelona; Presencial; EUR 70.000 - 95.000; Jornada completa

Descripción de la vacante

MAP, a leading data-driven marketing technology partner within WPP, seeks a Senior Data Insights Consultant to drive data-centric decision making for global brands. You will design, build, and deliver advanced analytics solutions and dashboards, guiding clients through complex data landscapes.

You will mentor teammates, collaborate across disciplines, and apply agentic AI to enhance marketing insights, reporting, and campaign optimization.

Formación

• Minimum 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions.
• Proficient in SQL with production-ready queries and optimised performance.
• Experience designing scalable dimensional data models from raw sources.
• Hands-on with DBT transformations and layered architecture.
• Ability to build Power BI models and dashboards with advanced DAX and RLS.
• Familiarity with cloud data environments (Snowflake, BigQuery, Databricks, Fabric).
• Knowledge of marketing tech platforms (Adobe Campaign/AJO, Salesforce Marketing Cloud).
• Strong stakeholder management and ability to translate business questions into analytics.

Responsabilidades

• Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies.
• Performing advanced analysis to uncover actionable patterns, trends, and opportunities that inform client strategy and decision-making.
• Designing and running test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and optimize communication performance.
• Partnering with senior stakeholders to define strategic business questions and translating them into robust analytical frameworks and data roadmaps.
• Supporting or leading the data-stream on complex, large-scale projects with globally recognised brands.
• Driving ongoing proactive client ideation — identifying new opportunities, use cases, and data-driven initiatives.
• Helping drive agentic AI adoption, embedding agentic solutions into data workflows to enhance efficiency and client value.
• Providing answers and insights via automated reporting solutions and ad-hoc analyses, including dashboards in marketing platforms.
• Mentoring, reviewing, and advising less senior team members to elevate quality and growth.
• Collaborating with Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Ops experts.

Conocimientos

Stakeholder management

Data storytelling

SQL

Data modelling

DBT

Power BI

Cloud data platforms

AI awareness

English communication

Herramientas

SQL

DBT

Power BI

GitHub

Snowflake

BigQuery

Databricks

Fabric

Adobe Campaign/AJO

Salesforce Marketing Cloud

Descripción del empleo

MAP, a leading data-driven marketing technology partner within WPP, seeks a Senior Data Insights Consultant to drive data-centric decision making for global brands. You will design, build, and deliver advanced analytics solutions and dashboards, guiding clients through complex data landscapes.

You will mentor teammates, collaborate across disciplines, and apply agentic AI to enhance marketing insights, reporting, and campaign optimization.