Senior Media Planner — TV & Cross-Channel Activation

Publicis Groupe; Madrid; On-site; EUR 35,000 - 52,000; Full time

Benefits offered by this job

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training

Partner Certifications

Work from anywhere

Attractive holidays package

Well-being programs

Job summary

Publicis Groupe in Madrid is seeking a Media Planner to plan and execute offline media campaigns across TV, press, magazines, radio, and cinema. The role focuses on media activation and optimization for multiple clients from diverse industries.

You will consolidate activities across media, define KPIs, and ensure campaigns meet specific goals while maintaining strong relationships with publishers and partner agencies. This is a hands-on planning role with opportunities for growth.

Qualifications

• Analytical mindset with ability to interpret data and KPIs.
• Meticulous and rigorous approach to planning and execution.
• Ability to manage day-to-day planning and maintain relationships with publishers and partner agencies.

Responsibilities

• Hold a global vision of every offline campaign across media: TV, Press, Magazines, Radio, External and Cinema, with strong focus on TV.
• Consolidate the completed activity in every media of the assigned clients.
• Collaborate in defining KPI s for control (negotiation and media).
• Ensure thorough control and achievement of specific goals.
• Apply strategic and negotiation lines in campaign development.
• Plan team tasks weekly and balance workload.

Skills

Analytical skills

Meticulous and rigorous

Relationship management

Education

Bachelor's Degree in Marketing or Advertising & Public Relations

Tools

InfoSys

Tom Micro

Excel

Job description

Publicis Groupe in Madrid is seeking a Media Planner to plan and execute offline media campaigns across TV, press, magazines, radio, and cinema. The role focuses on media activation and optimization for multiple clients from diverse industries.

You will consolidate activities across media, define KPIs, and ensure campaigns meet specific goals while maintaining strong relationships with publishers and partner agencies. This is a hands-on planning role with opportunities for growth.