Brand & Media Strategy Specialist

Omnicom Media; Barcelona; On-site; EUR 38,000 - 52,000; Full time

Job summary

Omnicom Media in Madrid is seeking a Brand Specialist to provide stewardship and analysis of media across all channels, balancing cost efficiency with impact. You will develop and execute integrated communication plans for assigned accounts, collaborating closely with clients, suppliers, and internal teams to meet objectives.

The role requires strong organizational and analytical skills, advanced English, and at least three years in digital and offline planning.

Qualifications

• + 3 years’ experience in similar role with digital and offline planning.
• Organizational and critical analysis skills.
• Knowledge of marketing channels including Sizmek, Comscore, Google Analytics, DCM.
• Strong drive for continuous learning and research for personal development.
• Good analytical skills and ability to relate results to client business objectives.
• Ability to meet deadlines and work under pressure.
• Advanced English level required.
• EU work permit.

Responsibilities

• Provide stewardship and analysis of all media and communications across all media in a cost-effective manner.
• Lead the development of communication plans in accordance with objectives and strategies for the account.
• Responsible for the effective and efficient execution of the communication plans of the client or groups of clients.
• Maximize returns on advertising and promotional activities across multimedia channels; collect and analyze information regarding consumer behavior, circulation, audience trends and impact of methods.
• Participate in new business pitches.

Skills

Experience in media planning

Advanced English

Interpersonal skills

Communication skills

Organizational skills

Critical analysis

Time management

Continuous learning

Digital & Offline planning

Tools

Demilpa

AMI Digital

MS Word

MS Excel

MS PowerPoint

Sizmek

Comscore

Google Analytics

DCM

Job description

Omnicom Media in Madrid is seeking a Brand Specialist to provide stewardship and analysis of media across all channels, balancing cost efficiency with impact. You will develop and execute integrated communication plans for assigned accounts, collaborating closely with clients, suppliers, and internal teams to meet objectives.

The role requires strong organizational and analytical skills, advanced English, and at least three years in digital and offline planning.