Brand Specialist

Omnicom Media; Barcelona; Sur place; EUR 38 000 - 52 000; Plein temps

Résumé du poste

Omnicom Media in Madrid is seeking a Brand Specialist to provide stewardship and analysis of media across all channels, balancing cost efficiency with impact. You will develop and execute integrated communication plans for assigned accounts, collaborating closely with clients, suppliers, and internal teams to meet objectives.

The role requires strong organizational and analytical skills, advanced English, and at least three years in digital and offline planning.

Qualifications

• + 3 years’ experience in similar role with digital and offline planning.
• Organizational and critical analysis skills.
• Knowledge of marketing channels including Sizmek, Comscore, Google Analytics, DCM.
• Strong drive for continuous learning and research for personal development.
• Good analytical skills and ability to relate results to client business objectives.
• Ability to meet deadlines and work under pressure.
• Advanced English level required.
• EU work permit.

Responsabilités

• Provide stewardship and analysis of all media and communications across all media in a cost-effective manner.
• Lead the development of communication plans in accordance with objectives and strategies for the account.
• Responsible for the effective and efficient execution of the communication plans of the client or groups of clients.
• Maximize returns on advertising and promotional activities across multimedia channels; collect and analyze information regarding consumer behavior, circulation, audience trends and impact of methods.
• Participate in new business pitches.

Connaissances

Experience in media planning

Advanced English

Interpersonal skills

Communication skills

Organizational skills

Critical analysis

Time management

Continuous learning

Digital & Offline planning

Outils

Demilpa

AMI Digital

MS Word

MS Excel

MS PowerPoint

Sizmek

Comscore

Google Analytics

DCM

Description du poste

About Us

At Omnicom Media, we are committed to diversity and inclusion, fostering an environment where people collaborate and respect one another, where differences are valued, and where everyone has equal opportunities regardless of their background or circumstances.

Omnicom Media is the media division of Omnicom (OMC), one of the world's largest global media networks. It brings together OMD, Initiative, PHD Media, UM, and Hearts & Science, connecting strategy, data, technology, intelligence, commerce, content, and innovation to drive brand growth. With more than 40,000 specialists across over 70 markets, Omnicom Media combines global scale and capabilities with the expertise and close partnership of its agency brands.

In Spain, Omnicom Media brings together more than 1,200 professionals, works with over 300 advertisers, and manages more than €1.6 billion in media investment, representing a market share of nearly 29%. In 2026, it led the industry's new business rankings and has been recognized by Great Place to Work, SCOPEN, and Actualidad Económica, reflecting a culture built on talent, collaboration, trust, and professional development, united by a shared purpose: growing by helping others grow.

OMD is looking for a Brand Specialist who will provide stewardship and analysis of all media and communications across all media in a cost-effective manner.

Based in Madrid OM Offices, she/he will lead the development of communication plans in accordance with objectives and strategies for the account. S/he will be responsible for the effective and efficient execution of the communication plans of the client or groups of clients.

S/he will maximize returns on advertising and promotional activities across different multimedia channels (digital channels, such as display, newspapers, magazines, radio, television, the internet and outdoor media, such as posters and digital billboards), collect and analyze information regarding consumer behavior, circulation, audience trends and the impact of different methods.

The Brand Specialist would have the added benefit of participating in new business pitches. This is great opportunity to join an energetic and innovative team with big plans for growth.

Responsibilities

Client Oriented

• Provide high standard and quality service working closely with clients, understanding their needs and objectives. Work to deliver business goals making recommendations about what media channels should be used for specific campaigns.
• Develop a good knowledge of the client’s business and industry.
• Develop a good relationship with suppliers and solid understanding of the media offering in the market.
• Identify target audience and analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals.
• Armed with this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Create Media Plans by extracting information using internal tolos (Demilpa, AMI Digital).
• Manage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams (ex.: Trafficking, Finance)
• Put together competitive reports with a good depth of analysis and understand and explain the implications.

Media Knowledge

• Can identify the components required to make a Media Plan and follow it through to completion internally.
• Can include correct forecasting on digital media plans for all objectives.
• Can evaluate a plan ensuring rates, discounts and agency fees are entered into correctly.
• Can put a basic plan together offline (inc. TV) and a comprehensive digital plan including a rationale which works back to an objective.
• Can put competitive reports together with a good depth of analysis and understand the implications.

Trading

• Media buying understanding:
• Make sure correct rates/discounts are used (inc. gross rates)
• Build a strong relationship with the investment team.
• Understand how to brief the investment team properly for the best outcome.
• Ensure that timelines are always respected
• Basic understanding of buying direction.

Tools

• Aptitude with administrative, planning and buying tools of the company. Can identify and use the following tools:
• Research Sources – Kantar, Infoadex, EGM, Comscore. Gomex, Arce – Imop, will be valued.
• Planning Tools – Demilpa, AMI Digital.
• MS Tools - Word, Excel, PowerPoint
• Understand what Source is and its purpose
• Be actively planning and contributing on Source
• Comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM.

Requirements

• + 3 years’ experience in similar role with digital and offline planning.
• Have organizational and critical analysis skills, being able to manage multiple projects at once, analyze and interpret data.
• Comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM.
• Strong drive for continuous learning and research for personal development.
• Good anlaytical skills and ability to relate results to client business objectives.
• Ability to meet deadlines and work under pressure.
• Good interpersonal and Communication skills, oral and written.
• Advanced English level required.
• Must have European Community (EU) work permit.