Email Marketing Specialist (Klaviyo)

Talent Global LLC.; España; A distancia; EUR 28.000 - 44.000; A tiempo parcial

Descripción de la vacante

Talent Global LLC. is seeking an Email Marketing Specialist (Part-Time, Remote) to own the email and SMS strategy for multiple ecommerce clients. You will craft flows, campaigns, and segmentation, ensuring deliverability and revenue growth.

Ideal candidates have hands-on Klaviyo experience, strong English, and a track record managing several ecommerce accounts while collaborating with designers, builders and media buyers to drive performance.

Formación

• Hands-on Klaviyo ownership across multiple ecommerce client accounts.
• Clear explanation of flow relationships and filters.
• Experience driving performance using revenue data.
• Experience managing multiple ecommerce/DTC accounts.
• Strong written and spoken English.

Responsabilidades

• Own email and SMS strategy for multiple client accounts in Klaviyo.
• Audit accounts for revenue attribution, flows, campaigns, and hygiene.
• Design flow architecture and segmentation strategies across lifecycle stages.
• Diagnose deliverability issues and perform list hygiene improvements.
• Write and review email copy and briefs for designers.
• QA flows and campaigns before launch; report performance.
• Collaborate with head of email, designers, builders, and media buyers.

Conocimientos

Klaviyo expert

Email strategy

Lifecycle marketing

A/B testing

Segmentation

Deliverability

Performance analysis

Account management

English communication

Herramientas

Klaviyo

Descripción del empleo

Part-Time — 20hs to start | Remote | Long-Term Contract

About the Role

Our client, a US-based full-service marketing agency and close Klaviyo partner, is looking for an Email Marketing Specialist to join its email team as a strategist across multiple ecommerce client accounts. You will own the email and SMS strategy for your accounts and the results that come from it. Dedicated designers and builders handle creative and technical execution, so your focus stays on strategy, performance, and quality.

Key Responsibilities

• Own email and SMS strategy for multiple client accounts in Klaviyo, including flows, campaigns, segmentation, A/B testing, and pop-ups
• Audit new accounts: revenue attribution (flows vs. campaigns), core flow coverage, campaign cadence, segmentation quality, list growth, deliverability health, integrations, and billing/active profile optimization
• Design flow architecture with profile and flow filters, conditional splits, and trigger logic across the full lifecycle (welcome, browse/cart/checkout abandonment, post-purchase, repurchase, winback)
• Build segmentation strategies based on purchase and engagement behavior, including RFM-based segments
• Diagnose and fix deliverability issues, including authentication/domain setup, inbox placement testing, content adjustments, and list hygiene
• Write and review email copy and creative briefs for designers
• Act as the final QA checkpoint before flows go live and campaigns are scheduled or sent
• Report on performance and explain strategic decisions using revenue and engagement data
• Collaborate with the head of email, designers, builders, media buyers, and other marketing teams

Requirements

• Hands‑on Klaviyo experience as the primary owner of client accounts, not only sending campaigns
• Ability to clearly explain how core flows work and relate to each other, including flow filters, profile filters, and conditional splits
• Solid understanding of lifecycle marketing and customer progression from first touch to repeat purchasePractical experience troubleshooting deliverability issues
• Experience making and defending decisions with performance and revenue data
• Experience managing multiple ecommerce/DTC accounts at the same time
• Strong written and spoken English

Nice to have:

• Complex multi-channel flow architecture (email + SMS)
• Klaviyo integrations, API/custom events, or non-Shopify setups
• Deliverability recovery experience on accounts with low scores
• BFCM campaign planning and execution
• Agency experience
• Exposure to hospitality, B2B, or subscription brands
• Familiarity with Meta/Google attribution

Ideal Candidate

The ideal candidate thinks in Klaviyo naturally. When asked how a flow should be structured or why an account is underperforming, they answer from real experience, not from a script. They are curious and technically minded, enjoy digging into flow logic and deliverability data, and treat the accounts they manage as their own, including owning outcomes when results drop. They communicate clearly and confidently, are comfortable with occasional client conversations, and work well within a structured team where strategy and execution are split across roles.