Global Growth Marketing Lead - Data-Driven Hybrid

twentysix; Madrid; Híbrido; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

VML The Cocktail, part of WPP, seeks a senior digital marketing leader to drive full-funnel strategies for international clients. You will lead cross-disciplinary teams and shape growth through data-driven decisions in a hybrid work setup.

You will guide national and international projects, blend perspectives from analytics, design, paid media, technology, research, data science and SEO, and transform marketing culture toward measurable business impact.

Formación

• English proficiency at an advanced level.
• Experience in consulting is essential.
• More than 7 years of experience in digital marketing.
• Experience managing full-funnel marketing strategies.

Responsabilidades

• You will lead national and international projects with clients from any sector.
• You will lead specialist teams (Analytics, Design, Paid Media, Technology, Research, Data Science, SEO) and blend their viewpoints into a Cocktail of initiatives.
• You will transform how major brands market, driving a culture guided by business impact.
• You will analyze multiple data sources and platforms, understanding client business and growth challenges.
• You will ideate and define actions to continually improve results.
• You will drive impact across all funnel stages, working on acquisition, conversion, CAC, onboarding, retention, and cross-selling.
• Finally, you will learn from colleagues and clients, surrounded by experts who challenge you to stay ahead.

Conocimientos

Inglés avanzado

Consulting experience

Digital marketing

Full funnel strategies

Descripción del empleo

VML The Cocktail, part of WPP, seeks a senior digital marketing leader to drive full-funnel strategies for international clients. You will lead cross-disciplinary teams and shape growth through data-driven decisions in a hybrid work setup.

You will guide national and international projects, blend perspectives from analytics, design, paid media, technology, research, data science and SEO, and transform marketing culture toward measurable business impact.